Corporate and brand merchandise
Social media profiles
Trade show booths
Brand GuidelinesIn some cases, a firm with many brands uses unique color schemes for each brand. These are captured in a document known as brand guidelines that are a standard for the visual identity of a brand or firm.
Color TheoryColor theory is the study of color mixing and visual effects of color. Colors and color combinations are perceived to have meanings that are influenced by human factors such as culture. For example, red and green tends to invoke images of Christmas. Corporate colors are typically designed to invoke a cognitive image alongside visual symbols such as logos.
|Overview: Corporate Colors|
A color scheme that an organization adopts as a visual representation of its identity.