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What are Corporate Colors?

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Corporate colors are a color scheme that an organization adopts as a key visual element of its corporate identity. Once established, a firm may mandate that corporate colors be used in many places such as:
Communications
Internal documents
Advertisements
Annual reports
Billboards
Bills
Brochures
Building exteriors
Business cards
Catalogs
Corporate and brand merchandise
Corporate events
Emails
Event tickets
Fleet vehicles
Invoices
Letterheads
Logos
Mail
Menus
Mobile apps
Name badges
Newsletters
Office decor
Packaging
Packaging inserts
Posters
Presentations
Press kits
Press releases
Product demonstrations
Product designs
Product labels
Product manuals
Promotional items
Promotional media
Reception areas
Recruiting materials
Retail displays
Sales collaterals
Social media profiles
Stickers
Store windows
Trade show booths
Uniforms
Websites
White papers

Brand Guidelines

In some cases, a firm with many brands uses unique color schemes for each brand. These are captured in a document known as brand guidelines that are a standard for the visual identity of a brand or firm.

Color Theory

Color theory is the study of color mixing and visual effects of color. Colors and color combinations are perceived to have meanings that are influenced by human factors such as culture. For example, red and green tends to invoke images of Christmas. Corporate colors are typically designed to invoke a cognitive image alongside visual symbols such as logos.
Overview: Corporate Colors
Type
Definition
A color scheme that an organization adopts as a visual representation of its identity.
Related Concepts
Next: Corporate Identity
More about corporate identity:
Brand Legacy
Brands
Corporate Colors
Image
Customer Experience
Mission
Reputation
Organizational Culture
Vision
Visual Identity
More ...
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