Corporate colors are a color scheme that an organization adopts as a key visual element of its corporate identity. Once established, a firm may mandate that corporate colors be used in logos, promotional items, advertising, products, services, user interfaces, communications, documents, uniforms, office decor and locations. In some cases, a firm with many brands uses unique color schemes for each brand.
Color TheoryColor theory is the study of color mixing and visual effects of color. Colors and color combinations are perceived to have meanings that are influenced by human factors such as culture. For example, red and green tends to invoke images of Christmas. Corporate colors are typically designed to invoke a cognitive image alongside visual symbols such as logos.
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An overview of color theory.
Definitions of color theory.
The study of color mixing and the visual effects of color.
Colors that can't be seen under normal circumstances.
Why colors match or clash.
The definition of color.
A definition of color symbolism with examples.
A definition of sensory design with examples.
An overview of the colors of the rainbow including a few common myths.
A large collection of color palettes.
A list of steps for building a brand.
An overview of bliss point, a marketing principle.
The difference between brand recognition and awareness explained.
An overview of 20+ common branding techniques.
An overview of a common branding strategy.
A definition of brand diffusion with an example.
A definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.
Common types of brand implementation.
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