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65 Examples of Corporate Reputation

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Corporate reputation is the collective beliefs or opinions that communities, customers, employees, partners and regulators hold about an organization. Reputation is used to describe ideas as opposed to visual symbols and emotional impressions that are also part of a firm's corporate identity. The following are common examples.
Brand image
Company legacy
Product quality
Consistency of quality
Customer satisfaction
Service excellence
Social responsibility
Employee relationships
Customer relationships
Stakeholder relationships
Partner relationships
Regulatory compliance
Financial stability
Environmental impact
Ethical conduct
Leadership conduct
Social impact
Workplace culture
Workplace safety
Working conditions
Product safety
Local engagement
Employee morale
Mission & vision
Billing accuracy
Responsiveness to customer requests
Consumer backlash to corporate political activism
Consumer perceptions of brand
Consumer activism
Community activism
Public perceptions
Investor confidence
Media coverage
Data breaches
Product recalls
Customer complaints
Labor disputes
Employee strikes
Environmental violations
Service outages
Improved product reviews
Industry awards and recognition
Positive earnings reports
Service improvements
Product improvements
Customer experience improvements
Safety standards
Fair pricing
Fair terms
Clear and honest advertising
Investments in clean energy
Authentic pursuit of your mission
Signing key customers and partners
Alignment to customer priorities
Delivering value
Solving customer problems
Delivering to commitments

Customer Experience

Customer experience is the primary tool that firms use to build a reputation. Important elements of customer experience include quality, customer service and design.

Organizational Culture

Organizational culture are the principles, history, stories, norms, expectations, habits and symbols of an firm. A positive corporate culture with satisfied and diligent employees is associated with a superior reputation.

Financial Reputation

Financial scandals or risks such as unmanageable debt levels typically damage reputation.

Reputation Systems

Online reputation ranking and rating systems are extremely important in many industries. For example, a hotel may view its reputation primarily in terms of its ratings on prominent travel review sites. It is good practice to listen closely to comments and ratings and engage customers in venues where they talk about your business. The primary benefit of this is to identify meaningful improvements for your business.

Social Media

As with reputation systems, social media is a way to monitor your reputation and engage customers to capture ideas for improvement.


Your environmental and social record.

Risk Management

Risk management at every level of your business plays into your reputation. This includes risk areas such as health & safety, environmental risks, financial risks, legal risks, compliance risks, project risks and brand risks.


In many cases, poor practices may appear to go unnoticed by the public until an incident causes a sudden and dramatic decline in reputation.


It is often said that it takes decades to earn a reputation and seconds to destroy it. Promotion and reputation management that seek to create an image of a reputable firm are secondary to actually delivering on customer experience, sustainability, organizational culture and risk management.
Overview: Corporate Reputation
The collective beliefs or opinions that the public hold about a firm.
Related Concepts
Next: Brand Image
More about corporate identity:
Brand Legacy
Corporate Colors
Customer Experience
Organizational Culture
Visual Identity
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