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5 Types of Creative Marketing

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Creative marketing is the process of selling things using creative talent in areas such as art, design, music, interior design and architecture. It evolved with industrialization as early as the 1820s as a way to wrap commoditized products in an inspiring experience. The following are illustrative examples of creative marketing.

Branding

Branding is about wrapping products and services in an identity. This identity is often highly visual with other senses such as sound playing a role. As such, branding relies heavily on visual arts and other creative content such as music and copywriting.

Promotion

Advertising and promotion relies on creative talent such as graphic designers, photographers, videographers, musicians and copywriters to produce communications that gain attention and convey a message.

Products & Services

The design of products and services to have a look and feel that appeals to a target market. This can be an extensive process that includes things like physical products, user interfaces and packaging. In some cases, the product itself is a completely creative item such as fine cuisine.

Customer Experience

Customer experience often includes creative elements such as the interior design of a product showroom. Firms may also invest in architecture such as a flagship location designed to represent a brand.

Visual Merchandising

The design of retail environments such as display windows is considered a creative field onto itself.
Overview: Creative Marketing
Type
Definition
The process of selling things using creative talent in areas such as art, design, music, interior design and architecture.
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