A-Z Popular New Sales Search »
Sales
 
Related Guides

11 Types of Cross-Selling

 , updated on
Cross-selling is the process of selling to existing customers. Businesses that don't have a long term relationship with customers view cross-selling in terms of upselling something on a single transaction. Businesses that maintain relationships with customers view cross-selling as a sustained process of gaining more sales from each relationship. The following are common types of cross-selling.

Complimentary Items

Products and services that compliment each other like coffee and donuts or software and training.

Seasons

Seasonal themes. For example, a back to school campaign might suggest shoes to a customer buying pens.

Data Driven

An ecommerce platform might cross-sell items based on historical purchase data for similar patterns of shopping cart or page visits. For example, an ecommerce site might suggest bicycle locks to someone who puts a bicycle in their shopping cart.

Promotions

Pitching things that are on sale. If a customer booked a trip to France last month, let them know when tickets to France go on sale.

Campaigns

A sales campaign to sell a particular product or service. For example, a telecom company might pitch colocation services to network customers.

Popular Items

Cross-selling popular items such as a bookstore that reminds customers that a best seller just went to paperback.

Experiments

Experimenting with cross-selling different items to see what works. For example, the food service on an intercity train might experiment with different food items such as sushi or pizza to see what sells.

Impulse

Things that people tend to buy on impulse such as candy bars.

Releases

Letting customers know when new products and updates are released. For example, a fashion brand that connects with customers to generate excitement for their Spring line.

Risk

Risk products such as an extended warranty or insurance.

Services

Wrapping products in services that deepen the relationship with the customer. For example, pitching an unlimited ebook service to people who buy an ebook reader. This results in monthly recurring revenue as opposed to a one time sale.
Overview: Cross-Selling
Type
Definition
The process of selling to existing customers.
Related Concepts

Sales

This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Anchoring
Bargaining Power
Bias For Action
Bliss Point
Bogey
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Cross-Selling
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Excuses
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Influencing
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Opportunity
Overchoice
Personal Selling
Post-Sales
Presales
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Prospecting
Puffery
Remarketing
S&OP
Sales
Sales Activities
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Upselling
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.
 

Sales

An overview of sales with examples.

Customer Motivation

A list of common customer motivations.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.

Prospecting

The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map