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5 Examples of Customer Friendly

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Customer friendly is a term for products, services and experiences that are designed from the customer's point of view. Many firms adopt the principle that what is good for the customer, is good for the firm and seek to make decisions from a customer perspective. The following are illustrative examples.


Products that are high quality with useful features and a pleasing form. A customer friendly design avoids restrictions and unpopular features such as apps on a mobile device that can't be removed.


Services designed the way customers prefer. For example, a firm may ask customer service representatives to be customer advocates meaning they are paid to represent the customer as opposed to the company.


Looking at products and services as end-to-end customer experiences. For example, a hotel that wants a service to be enjoyable from booking to checking out. This involves attention to a large number of intangible details such as the quality of pillows or the speed of elevators.

User Interfaces

User interfaces that conform to the user as opposed to making the user conform to the technology.


Price structures that customers view as fair. For example, flat prices may be more popular with customers than complex price discrimination tactics.
Overview: Customer Friendly
Products, services and experiences that are designed from the customer's point of view.
Related Concepts

Customer Experience

This is the complete list of articles we have written about customer experience.
Bliss Point
Brand Awareness
Choice Architecture
Critical To Customer
Brand Legacy
Customer Advocacy
Brand Loyalty
Customer Interactions
Customer Issues
Customer Journey
Cost Of Poor Quality
Customer Motivation
Customer Perceptions
Curiosity Drive
Customer Success
Customer Wants
Customer Convenience
Customer Expectations
Design To The Edges
Customer Is Always Right
Engagement Data
Experience Age
Experience Economy
Journey Map
Experience Goods
Lifetime Value
Feature Fatigue
Customer Marketing
High Touch
Lead Users
Customer Preferences
Customer Relationships
Customer Satisfaction
Moment Of Truth
Customer Service
Nudge Theory
Service Principles
Peak Experiences
Customer Value
Service Experience
Service Quality
Experience Quality
Experience Sampling
User Intent
Fit For Purpose
Internal Branding
Perceived Value
Product Design
Product Differentiation
Types Of Quality
More ...
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