A-Z Popular Blog Customers Search »
Customer Motivation
 Advertisements
Consumer Attitudes

Customers

75 Examples of Customer Motivation

 , updated on
Customer motivations are basic drives that explain customer behavior and preferences. These are the fundamental basis for marketing and sales including product design, promotion and customer experience. The following are common customer motivations.
Achievement & success
Adventure & exploration
Avoiding problems, returns and post-purchase regret
Beauty
Being respected & admired
Cleanliness
Color preferences
Comfort
Conservation of effort
Convenience
Creative expression
Cultured living
Curiosity
Doing the best for children
Doing the best for pets
Duty & responsibility
Empowerment & control
Entertainment
Escapism
Family togetherness
Fear of missing out
Following in the steps of role-models
Friendly service
Health & well-being
Helping others
High quality experiences such as gourmet food
Hygiene factors
Increasing productivity
Independence & freedom
Indulgent experiences
Intellectual stimulation
Legacy building
Love and belonging
Making friends
Making intelligent choices
Making logical decisions based on data
Minimalism & frugality
Nature experiences
Nostalgia & sentimentality
Novelty
Outcompeting others
Patriotism
Physical activity
Play
Prestige
Professional advancement
Pursuit of fashion
Pursuit of happiness
Pursuit of hobbies
Recognition & validation
Recreation & leisure
Reliability
Risk avoidance
Risk-taking & courage
Romance
Safety
Saving money
Saving the environment
Saving time
Security
Self-esteem & confidence
Self-expression
Simplicity & plain styles
Social acceptance
Social influence
Social status
Stability
Style
Taste
Thirst for learning
Tradition & heritage
Uncertainty avoidance
Usability
Variety
Virtue signaling
Hygiene factors are basic things that the customer expects. When you meet these expectations, customer satisfaction isn't improved. However, if you don't meet these expectations satisfaction will be very low. For example, customers simply expect that a restaurant has a washroom.
Next: Customer Preferences
More about customer motivation:
Comfort
Conservation Of Effort
Conspicuous Conservation
Conspicuous Consumption
Consumer Attitudes
Curiosity Drive
Customer Incentives
Customer Needs
Customer Perceptions
Customer Preferences
Escapism
Fear Of Missing Out
Hygiene Factors
Peak Experiences
Perceived Risk
Product Involvement
Social Status
User Intent
If you enjoyed this page, please consider bookmarking Simplicable.
 

Social Status

The common types of social status.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map