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Customer Motivations Guide

 , updated on September 11, 2016
Customer motivations are basic drives that explain customer behavior and preferences. They are the fundamental basis for marketing and sales including product design, promotion and customer experience. The following are common customer motivations.
Art For Art's Sake
Comfort
Conservation Of Effort
Conspicuous Conservation
Conspicuous Consumption
Curiosity Drive
Customer Needs
Customer Preferences
Escapism
Fear Of Missing Out
Hygiene Factors
Peak Experiences
Perceived Risk
Product Involvement
Social Status
User Intent

Customer Motivation

This is the complete list of articles we have written about customer motivation.
Customer Incentives
Customers
Escapism
Marketing
Sales
Social Status
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Social Status

The common types of social status.

Sales

An overview of sales with examples.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.

Prospecting

The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

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