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Customer needs are things that a customer wants, needs or expects in a product or service. The following are common types of customer needs.Functionality & FeaturesCustomers need products and services to accomplish objectives. For example, a customer needs a refrigerator that makes small ice cubes.
Price A customer needs a product or service that meets their budget objectives or constraints. For example, a student needs a reliable bicycle for under $100.Time & ConvenienceRequirements for products and services that save time and are easy to use. For example, a hotel that is close to major attractions.TermsA customer requires certain terms of service. For example, a mobile network customer requires privacy such that their location and data isn't sold to third parties.
ExperienceExpectations regarding end-to-end customer experience. For example, a customer may require a hotel that feels elegant and tranquil. LookA customer requires a product in a particular style and color.DesignDesign related requirements such as usability. For example, a customer requires a baby stroller that is easy to fold.Status & IdentityCustomers may view certain types of products and service as an extension of their identity and element of their social status. For example, a customer may require clothing that doesn't have a visible brand logo.
Reliability & DurabilityCustomers often have requirements that products and services be reliable, available and durable. For example, an airline requires aircraft that can be operated safely for many hours each month.PerformancePerformance requirements such as speed or accuracy. For example, a customer requires a software service that can process a million transactions an hour.EfficiencyCustomer requirements for efficient resource utilization. For example, a customer requires solar panels with a high conversion efficiency.
SafetyA customer may have safety related requirements. For example, a customer may strongly prefer vehicles that do well in crash tests.Quality of LifeRequirements related to quality of life such as a customer that expects healthy menu items from a restaurant.RiskNeeds related to risk such as a customer that requires delivery insurance.FormulationsA customer needs a product with specific ingredients such as a moisturizer made with shea butter.SustainabilityRequirements related to community impact, ethics and the environment.
PackagingA customer needs a product that is easy to open and reseal.Integration & CompatibilityRequirements for products and services to work with other products and services. For example, a mobile device that accepts memory cards.Standards & ComplianceA customer may require that a product or service adhere to a particular set of standards or rules. For example, a restaurant may require organic certifications for its ingredients.
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