A-Z Popular Blog Service Search »
Customer Experience
Related Guides
Customer Experience
Key Concepts
Customer Satisfaction

Customer Experience
Related Topics
Customer Service

Service Experience

User Experience


11 Examples of Customer Perceptions

 , updated on
Customer perception is the reality of how customers view your brand, products and services. In many cases, customers form impressions, assumptions and opinions about a firm that differ substantially from how a firm views itself. The following are common types of customer perception with examples of each.


Unaware, vaguely aware, aware but disinterested, interested, engaged, committed.


Luxurious, basic, well-known, unknown, reliable, safe, unreliable, modern, legacy, small or niche, conventional, timeless, friendly, unfriendly, high status, low status, trustworthy, respected, political, consistent, inconsistent.


Fair, cheap, good value, affordable, expensive, family-friendly, cost-effective, competitive, discounted, luxury pricing, premium pricing, unaffordable, poor value, unfair.

Features & Functions

Useful, useless, cutting-edge, lags the competition, bloated with useless features, simple but useful, overly minimalistic, lacks features, perfect set of features, features that are better than the competition, stable and timeless features, features unstable and change too often.


Easy to use, pleasing to use, difficult to use, productive to use, inefficient and time consuming, easy to learn, difficult to learn, intuitive, unintuitive, can control what I want, lacks customizations and configurations, asks too many questions, interrupts my flow.


Sight, sound, taste, touch, smell, temperature, pressure, balance, time perception, weight, texture, vibration, physical experience.


Modern, classic, minimalist, timeless, trendy, colorful, garish, elegant, sleek, historical, aligned to a culture, polished, refined, luxurious, humble, overstated, artistic, quirky, reserved, beautiful, unappealing.


Friendly, unfriendly, hostile, attentive, aloof, responsive, disengaged, reliable, unreliable, consistent, inconsistent, professional, unprofessional, fast, slow, well-paced, empathetic, uncaring, accommodating, inflexible, bureaucratic, efficient, inefficient, complex, simple, fair, unfair, courteous, polite, considerate, impolite, organized, disorganized.


Satisfying, memorable, meaningful, productive, intuitive, seamless and easy, fun, rewarding, relaxing, convenient, comfortable, uncomfortable, inconvenient, stressful, embarassing, time consuming, frustrating.


Well-built, well-designed, durable, consistent, accurate, transparent, fair, efficient, safe, secure, accessible, compatible, reliable, responsive, high quality materials, high quality ingredients, professional, ethical, attention to detail.

Social & Environment

Positive impact, negative impact, legacy firm from the old economy, overly political, distracted from core value, virtual signaling, authentic & good, making things worse, changing the world for the better.
The following are examples of how perceptions can differ from how you position your products, services, experiences and brands:


You may position your brand to be luxury but customers may develop their own impression that leans more towards budget.


Generally speaking, customers perceive each price as high, low or fair. Some customers may also be indifferent to price for certain items.


Your software engineers may tell you something isn't broken, but customers may view it as broken nonetheless.


Customers often have a strongly formed opinion regarding the usability of tools such as mobile devices, software and appliances.


The taste, smell, touch and sound of products and environments.


Customers may interpret advertising and promotion in ways not envisioned by creative teams.


The quality of products and services are interpreted by customers using criteria that may differ significantly from one person to the next. One customer may view a beverage in a plastic bottle that is easy to open as high quality while another customer may view products in glass bottles as inherently higher quality.


A brand that presents itself as sustainable and reputable may not achieve the same image in the market depending on their actions as a firm.

Customer Service

Some customers may prefer friendly customer service such as engaging in personal conversations. Others have a strong preference for professional distance. Skilled customer service professionals discover such preferences and adapt.


Features may be viewed as a bug or annoyance. For example, notifications that are repetitive, trivial or delivered with unpleasant sounds may be unpopular.

Lack of Features

Features offered by your competitors or things that customers intuitively expect of your product that are missing.
Next: Customer Needs
More about customer perceptions:
Bliss Point
Brand Awareness
Choice Architecture
Critical To Customer
Brand Legacy
Customer Advocacy
Brand Loyalty
Customer Interactions
Customer Issues
Customer Journey
Cost Of Poor Quality
Customer Motivation
Customer Perceptions
Curiosity Drive
Customer Success
Customer Wants
Customer Convenience
Customer Expectations
Design To The Edges
Customer Is Always Right
Engagement Data
Experience Age
Experience Economy
Journey Map
Experience Goods
Lifetime Value
Feature Fatigue
Customer Marketing
High Touch
Lead Users
Customer Preferences
Customer Relationships
Customer Satisfaction
Moment Of Truth
Customer Service
Nudge Theory
Service Principles
Peak Experiences
Customer Value
Service Experience
Service Quality
Experience Quality
Experience Sampling
User Intent
Fit For Purpose
Internal Branding
Perceived Value
Product Design
Product Differentiation
Types Of Quality
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Customer Experience

An overview of customer experience with examples.

Satisfaction Metrics

Why satisfaction metrics work so well.

Customer Expectations

A definition of customer expectations with a few examples.

Customer Satisfaction

An overview of customer satisfaction with examples.

Internal Branding

The common types of internal branding.

Experience Sampling

A definition of experience sampling with examples.

Customer Needs

A list of common types of customer needs with examples.

Service Quality

The primary types of service quality.


A definition of end-user with examples.

Experience Economy

A definition of experience economy with examples.


A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.


The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map