Restaurant
A Japanese restaurant opening in Chicago aims to produce dishes that are more authentically Japanese than much of the local competition that has adapted dishes to local tastes. They develop the following persona as an ideal customer.
Fast Moving Consumer Goods
A fast moving consumer goods firm is developing a line of premium precooked meals. They develop the following persona as an ideal customer.
Business to Business
A software sales team develops customer personas as part of a campaign to sell call center software to mid-sized ecommerce firms.
Notes
A customer persona is oriented towards selling a product or service. This should not be confused with a user persona that is used to design products and services.| Overview: Customer Persona | ||
Type | ||
Definition | A profile of a fictional person that is used to model marketing and sales efforts. | |
Related Concepts | ||
