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top   »  marketing   »  marketing technology   »  customer relationship management

What is Customer Relationship Management?

 , December 20, 2015 updated on December 10, 2016
Customer relationship management is a set of processes and supporting software designed to manage interactions with customers including sales, marketing and customer service.
Overview: Customer Relationship Management
TypeBusiness Process
Information Technology
DefinitionA collection of processes and supporting technology that center on core sales capabilities and often include other customer facing processes such as marketing and customer support.
Related ConceptsSales Force Automation
Marketing Automation
Customer Service

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