Business
Decision criteria that are used by businesses to make decisions such as which projects to invest in at a point in time.Brand | Budget |
Business strategy | Capital |
Company culture | Competitive advantage |
Competitive landscape | Constraints |
Costs | Customer behavior |
Customer experience | Customer feedback |
Customer needs | Customer perceptions |
Customer relationships | Demographics |
Dependencies | Distribution |
Economic conditions | Efficiency |
Employees | Environmental impact |
Ethics | Feasibility |
Growth rate | Industry conditions |
Infrastructure | Intellectual property |
Markets | Partners |
Prices | Priorities |
Privacy | Product differentiation |
Productivity | Quality |
Regulations | Resources |
Return on investment | Risk |
Schedule | Security |
Social impact | Standards |
Technology | Trends |
Personal
Factors that people consider in their personal decisions in areas such as purchases, education, career, relationships and social interaction.Beliefs | Budget |
Career | Children |
Comfort | Commitments |
Community | Convenience |
Cost | Culture |
Debt | Doing good |
Education | Environment |
Exercise | Experience |
Family | Friends |
Goals | Growth |
Health | Identity |
Income | Interests |
Job security | Learning |
Life purpose | Life stage |
Lifestyle | Needs |
Nutrition | Peer pressure |
Principles | Priorities |
Relationships | Reputation |
Responsibilities | Retirement |
Risk | Safety |
Savings | Security |
Skills | Sleep |
Social Responsibility | Spirituality |
Stress | Style |
Time | Trust |
Values | Well-being |
Work | Opportunity cost |
Cost
A budget, cost constraint or preference for lower cost options. For example, a firm that is procuring solar panels establishes the principle that the lowest cost bid will be accepted unless the bid is judged to be low quality or high risk.Opportunity Costs
Opportunity cost related criteria such as a student who decides they will only accept a part time job that doesn't interfere with their commitments to a soccer team.Return on Investment
Seeking a return on an investment. For example, a student who doesn't want to end up with a large student debt who establishes the principle that an education pay for itself within 3 years. This may be used to preclude educational programs that don't significantly improve salary prospects.Time
Time requirements such as a father shopping for dinner who decides to find something that can be prepared in 20 minutes or less.Quality
Quality criterion such as a shopper who has decided to give strong preference to organic food in all purchase decisions.Customer Experience
Customer experience related criteria such as a traveler who permanently rules out a particular airline due to several poor customer service experiences.Performance
Performance requirements such as a business that requires couriers to deliver within 24 hours such that slower services are excluded from consideration.Reliability
Reliability requirements such as a government that requires software services to guarantee 99.95% or higher uptime in their SLA with significant penalties for SLA violations.Efficiency
Efficiency criteria such as a specification of the required power efficiency of cooling units for a building.Risk
Risk related criteria such as traveler who only considers airlines with a stellar reputation for safety.Functions
Functions are things that you can accomplish with a product or service. For example, a business that establishes battery backup to be a basic requirement for a solar panel system.Features
Features are how functions are implemented. A customer may have strong preferences for features that are used as decision criteria. For example, a customer may prefer a webcam that has a physical shutter for privacy as opposed to a privacy mode implemented in software.Style
Style related criteria such as a consumer who rules out modern looking furniture.Convenience
The convenience of a product or service such as a consumer who prefers a gym within walking distance of their home.Comfort
Comfort such as a traveler who never books a hotel room smaller that 45 square meters.Usability
Usability such as a business that asks stakeholders to score the usability of software tools as part of a product selection process.Terms
The legal terms related to a product or service. For example, a wealthy individual who will not bank with an institution that shares their data with third parties such as credit rating agencies.Quality of Life
Criteria related to happiness and fulfillment. For example, a job seeker who rules out positions that require a long commute from where they live.Sustainability
Requirements related to the environment and treatment of people such as a consumer who rules out any products that emit polluting exhaust fumes.Resilience
Resilience related requirements such a firm that only considers highly resilient cities for its new headquarters.Summary
Notes
Decision criteria is plural and decision criterion is singular. Well designed decision criteria may improve the quality, speed, consistency and perceived fairness of decisions.| Overview: Decision Criteria | ||
Type | ||
Definition | Principles, guidelines or requirements that are used to make a decision. | |
Related Concepts | ||
