Importers and exporters
Conferences and trade shows
Social media marketing
Bidding on contracts
RetailAn organic food brand opens its own chain of retail shops.
Retail PartnersA toy manufacturers sells through a network of retail partners.
International Retail PartnersA French furniture company operates its own retail locations in France and sells through retail partners in 18 other countries.
WholesaleA sugar refiner sells to a sugar wholesaler.
Personal SellingAn information security consulting company sells its services directly to clients by networking at security and IT events.
Direct MarketingAn electronics company sells devices with television ads and a phone number.
EcommerceA cloud services provider sells its services exclusively through its website using internet advertising.
Direct MailA fashion brand develops a list of customers and sends them a full product catalog each season that drives telephone, internet and retail purchases.
Dealer NetworkA automotive company sells through a network of authorized independently owned dealerships.
Value Added ResellerA solar panel manufacturer partners with construction companies who sell the panels as an option on new buildings.
Sales AgentsA property developer sells through partnerships with a variety of sales agents.
Types of DistributionMost distribution channels can be mapped to a handful of types such as retail, ecommerce, wholesale and direct sales. Each of these types has many variations. For example, retail has variations such as event concessions, franchises or pop-up shops.
SummaryDistribution is the process of reaching customers in order to sell to them and deliver your products and services. It is common for a single firm to use many methods of distribution. These methods are known as distribution channels.
|Overview: What is Distribution?
The process of selling and delivering products and services.
A method for reaching markets and customers.