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52 Examples of Distribution

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Distribution is the process of selling and delivering products and services to customers. This is associated with marketing channels that are used to reach customers in different ways and different regions. The following are examples of distribution.
Ecommerce platforms
Online retail
Personal selling
Importers and exporters
Consultative selling
Mail order
Subscription boxes
Catalog sales
Email marketing
Door-to-door sales
Convenience stores
Department stores
Farmers markets
Pop-up shops
Vending machines
Automated retail
Direct sales
Brick-and-mortar retail
Bricks-and-clicks retail
Conferences and trade shows
Event concessions
Digital marketing
Digital advertising
Digital marketplaces
Digital subscriptions
Media platforms
Game platforms
Booking platforms
App stores
Social media marketing
Influencer marketing
Affiliate marketing
Customer referrals
Partner marketing
Flea markets
Garage sales
Consignment shops
Bidding on contracts
Public speaking


An organic food brand opens its own chain of retail shops.

Retail Partners

A toy manufacturers sells through a network of retail partners.

International Retail Partners

A French furniture company operates its own retail locations in France and sells through retail partners in 18 other countries.


A sugar refiner sells to a sugar wholesaler.

Personal Selling

An information security consulting company sells its services directly to clients by networking at security and IT events.

Direct Marketing

An electronics company sells devices with television ads and a phone number.


A cloud services provider sells its services exclusively through its website using internet advertising.

Direct Mail

A fashion brand develops a list of customers and sends them a full product catalog each season that drives telephone, internet and retail purchases.

Dealer Network

A automotive company sells through a network of authorized independently owned dealerships.

Value Added Reseller

A solar panel manufacturer partners with construction companies who sell the panels as an option on new buildings.

Sales Agents

A property developer sells through partnerships with a variety of sales agents.

Types of Distribution

Most distribution channels can be mapped to a handful of types such as retail, ecommerce, wholesale and direct sales. Each of these types has many variations. For example, retail has variations such as event concessions, franchises or pop-up shops.


Distribution is the process of reaching customers in order to sell to them and deliver your products and services. It is common for a single firm to use many methods of distribution. These methods are known as distribution channels.
Overview: What is Distribution?
Definition (1)
The process of selling and delivering products and services.
Definition (2)
A method for reaching markets and customers.
Related Concepts
Next: Marketing Channels
More about distribution:
Channel Check
Channel Conflict
Channel Management
Channel Pricing
Channel Strategy
Channel Structure
Distribution Channels
Distribution Strategy
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