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11 Examples of Distribution

 , December 12, 2016
Distribution is the process of selling and delivering products and services to customers. The term is associated with marketing channels that are used to reach customers in different ways and different regions. The following are examples of distribution.


An organic food brand opens its own chain of retail shops.

Retail Partners

A toy manufacturers sells through a network of retail partners.

International Retail Partners

A French furniture company operates its own retail locations in France and sells through retail partners in 18 other countries.


A sugar refiner sells to a sugar wholesaler.

Personal Selling

An information security consulting company sells its services directly to clients by networking at security and IT events.

Direct Marketing

An electronics company sells devices with television ads and a phone number.


A cloud services provider sells its services exclusively through its website using internet advertising.

Direct Mail

A fashion brand develops a list of customers and sends them a full product catalog each season that drives telephone, internet and retail purchases.

Dealer Network

A automotive company sells through a network of authorized independently owned dealerships.

Value Added Reseller

A solar panel manufacturer partners with construction companies who sell the panels as an option on new buildings.

Sales Agents

A property developer sells through partnerships with a variety of sales agents.
Overview: What is Distribution?
Definition (1)The process of selling and delivering products and services.
Definition (2)A method for reaching markets and customers.
Related ConceptsMarketing Strategy
Business Models
Marketing Channels
Marketing Economics


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