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Distribution is the process of selling and delivering products and services to customers. The term is associated with marketing channels that are used to reach customers in different ways and different regions. The following are examples of distribution.
RetailAn organic food brand opens its own chain of retail shops. Retail PartnersA toy manufacturers sells through a network of retail partners.International Retail PartnersA French furniture company operates its own retail locations in France and sells through retail partners in 18 other countries.WholesaleA sugar refiner sells to a sugar wholesaler.Personal Selling An information security consulting company sells its services directly to clients by networking at security and IT events.
Direct MarketingAn electronics company sells devices with television ads and a phone number.EcommerceA cloud services provider sells its services exclusively through its website using internet advertising.Direct MailA fashion brand develops a list of customers and sends them a full product catalog each season that drives telephone, internet and retail purchases.Dealer NetworkA automotive company sells through a network of authorized independently owned dealerships.
Value Added ResellerA solar panel manufacturer partners with construction companies who sell the panels as an option on new buildings.Sales AgentsA property developer sells through partnerships with a variety of sales agents.
Logistics
This is the complete list of articles we have written about logistics.
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The common types of perceived risk.
The definition of objection handling.
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