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An end-user is the person who actually uses a product or service. This often differs from the customer, defined as the entity that purchases a product or service from the perspective of the seller. The following are illustrative examples of an end-user.
RetailersA sportswear firm sells to retailers who are the firm's customers. The end-users are the customers who purchase from the retailer and actually wear the product.Business SoftwareA firm purchases business software and its employees use it. In this case, individual employees are end-users.Parents buy breakfast cereal and kids eat it.
Original Equipment ManufacturerAn OEM manufacturers bicycle tires and views bicycle manufacturers as its customer. The end-users are the customers who purchase a fully assembled bicycle.ArchitectureAn architecture firm builds a hotel for a hotel company. The end-users are the guests who stay in the hotel.A firm offer a stock trading API to banks. The end-users of the service are customers of the bank who trade stocks on the bank's website.WholesaleA seller purchases cosmetics at wholesale and sells them on an ecommerce platform to end-users. The wholesaler views the ecommerce seller as the customer.Import & ExportAn ecommerce seller purchases collectable toys at retail and sells them in another country at a premium price. In this case, the toy company ends up having end-users in a country where it has no warranty, support or customer service.|
Type | | Definition | The people who actually use a product or service. | Related Concepts | |
Customer Experience
This is the complete list of articles we have written about customer experience.
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An overview of customer experience with examples.
Why satisfaction metrics work so well.
A definition of customer expectations with a few examples.
An overview of customer satisfaction with examples.
An overview of customer perceptions with examples.
The common types of internal branding.
A definition of experience sampling with examples.
A list of common types of customer needs with examples.
The primary types of service quality.
A definition of experience economy with examples.
A list of common business models.
A definition of long tail with examples.
A list of ecommerce business models.
A definition of markets with examples.
The basic types of value creation.
The common types of business scale.
The difference between premiumisation and commodization.
A definition of value creation with examples.
The difference between market and industry.
The common types of convenience product.
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