Small Business Risk
Small Business Management
40+ Entrepreneurial Strategies
John Spacey, November 30, 2016 updated on January 15, 2023
Entrepreneurial strategy is the process of developing new products and approaches in a constrained and competitive environment. Entrepreneurs are individuals who are willing to take on risk to create something new. As such, entrepreneurial strategies encompass techniques for innovation and running a business including all aspects of marketing and operations. The following are common entrepreneurial strategies.
Market ResearchGathering information about markets, competition, regulations and customers.
Business ModelsBasic ways that businesses capture value.
Strategy PlanningDeveloping plans to achieve goals in a competitive market.
InnovationDeveloping new approaches that represent a leap forward.
Product DevelopmentDeveloping a product from idea-to-launch.
MarketingMarketing techniques including pricing, promotion and distribution.
Challenges & FailuresCommon challenges and failures.
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