SalesThe primary role of sales is to engage customers, close sales and maintain relationships to extend customer lifetime value. As such, they spend much of their time with customers.
MarketingMarketing people commonly meet customers such as lead users or market research participants.
Business UnitsBusiness units may engage customers to provide services or develop products. For example, equity traders who serve the clients of an investment bank.
ConsultantsConsultants who advise or perform work for customers.
OperationsIn some cases, operations staff regularly engage customers. For example, the operations of a telecom company includes installation and maintenance roles that may involve regular customer interactions.
|Overview: Frontline Employees
Employees who directly interact with customers.