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What is a Frontline Manager?

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Frontline manager is a general term to describe managers who are closest to the core business processes of an organization. In many cases, this means customer-facing activities such as sales and customer service. Frontline management also implies that managers are in the bottom tier of an organization's management structure below middle management and executive management. As such, frontline managers often spend much of their time on day-to-day administration and direction of a team. Frontline managers often enjoy a secure position as they are directly responsible for critical activities such as sales. Generally speaking, middle managers are more likely to struggle for relevance within an organization.
Overview: Frontline Manager
Type
Management
Definition
The management tier of an organization that's closest to core business processes such as operations, sales and customer service.
Related Concepts
Middle Management
Executive Management

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