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top   »  communication   »  influencing   »  persuasion   »  glittering generality

36 Examples of a Glittering Generality

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A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
To Assure Continued Prosperity
– Theodore Roosevelt, 1904
National Unity. Prosperity. Advancement.
– Theodore Roosevelt, 1904
The People's Choice
– Alton B. Parker, 1904
A Square Deal For All
– William Howard Taft, 1908
Facing the Future
– William Jennings Bryan, 1908
Win with Wilson
– Woodrow Wilson, 1908
America First and America Efficient
– Charles Evans Hughes, 1916
America First
– Warren G. Harding, 1920
Peace. Progress. Prosperity.
– James M. Cox, 1920
Who but Hoover?
– Herbert Hoover, 1928
Honest. Able. Fearless.
– Al Smith, 1928
Happy Days Are Here Again
– Franklin Roosevelt, 1932
Forward with Roosevelt
– Franklin Roosevelt, 1936
I Want Roosevelt Again!
– Franklin Roosevelt, 1940
Win with Dewey
– Thomas E. Dewey, 1948
I like Ike
– Dwight D. Eisenhower, 1952
All the Way With Adlai
– Adlai Stevenson, 1952
The Winning Team
– Adlai Stevenson and Estes Kefauver, 1956
For the Future
– Richard Nixon, 1960
Some People Talk Change, Others Cause It
– Hubert Humphrey, 1968
Nixon's the One
– Richard Nixon, 1968
Nixon Now
– Richard Nixon, 1972
He’s Making Us Proud Again
– Gerald Ford, 1976
Why Not The Best?
– Jimmy Carter, 1976
Let's Make America Great Again
– Ronald Reagan, 1980
A Leader for America
– Bob Dole, 1988
For People, for a Change
– Bill Clinton, 1992
Leadership for the New Millennium
– Al Gore, 2000
A Stronger America
– John Kerry, 2004
Change We Can Believe In
– Barack Obama, 2008
Forward
– Barack Obama, 2012
Believe in America
– Mitt Romney, 2012
Make America Great Again!
– Donald Trump, 2016
A Future To Believe In
– Bernie Sanders, 2016
I'm With Her
– Hillary Clinton, 2016
Hillary For America
– Hillary Clinton, 2016
Build Back Better
- Joe Biden, 2020
Unite for a Better America
- Joe Biden, 2020
Overview: Glittering Generality
Type
Persuasion
Definition
A vague, popular statement that is emotional and positive but isn't actionable or informative.
Related Concepts
Persuasion »

Influencing

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Ambiguity Effect
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Active Silence
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Cruel Wit
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Devils Advocate
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Social Tension
Straw Man
Touching Base
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Cite »

Message Framing

An overview of message framing as an influencing technique.

Ethos, Pathos & Logos

The classical approach to influence and propaganda.

Rule Of Three

A common rule of storytelling.

Peak-End Rule

A definition of the peak-end rule with several examples.

Nudge Theory

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Dumbing Down

The definition of dumbing down with examples.

Positive Communication

An overview of positive communication with examples.

Social Thinking

The definition of social thinking with examples.

Influencing Techniques

A few basic influencing strategies.

Internalization vs Compliance

The two ways that people accept ideas.

Cultural Capital

A definition of cultural capital with examples.

Touching Base

A definition of touch base with examples.

Positive Criticism

A definition of positive criticism with examples.

Business Storytelling

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Creative Tension

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Consensus Building

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Credibility

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