|Overview: Glittering Generality|
|Definition||A vague, popular statement that is emotional and positive but isn't actionable or informative.|
36 Examples of a Glittering Generality
John Spacey, September 21, 2017 updated on February 07, 2022
A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns. To Assure Continued Prosperity– Theodore Roosevelt, 1904National Unity. Prosperity. Advancement.– Theodore Roosevelt, 1904The People's Choice– Alton B. Parker, 1904A Square Deal For All– William Howard Taft, 1908Facing the Future– William Jennings Bryan, 1908Win with Wilson – Woodrow Wilson, 1908America First and America Efficient– Charles Evans Hughes, 1916America First– Warren G. Harding, 1920Peace. Progress. Prosperity. – James M. Cox, 1920Who but Hoover? – Herbert Hoover, 1928Honest. Able. Fearless. – Al Smith, 1928Happy Days Are Here Again– Franklin Roosevelt, 1932Forward with Roosevelt– Franklin Roosevelt, 1936I Want Roosevelt Again!– Franklin Roosevelt, 1940Win with Dewey– Thomas E. Dewey, 1948I like Ike – Dwight D. Eisenhower, 1952All the Way With Adlai – Adlai Stevenson, 1952The Winning Team– Adlai Stevenson and Estes Kefauver, 1956For the Future – Richard Nixon, 1960Some People Talk Change, Others Cause It – Hubert Humphrey, 1968Nixon's the One – Richard Nixon, 1968Nixon Now – Richard Nixon, 1972He’s Making Us Proud Again – Gerald Ford, 1976Why Not The Best? – Jimmy Carter, 1976Let's Make America Great Again – Ronald Reagan, 1980A Leader for America – Bob Dole, 1988For People, for a Change – Bill Clinton, 1992Leadership for the New Millennium– Al Gore, 2000A Stronger America – John Kerry, 2004Change We Can Believe In– Barack Obama, 2008Forward– Barack Obama, 2012Believe in America– Mitt Romney, 2012Make America Great Again!– Donald Trump, 2016A Future To Believe In– Bernie Sanders, 2016I'm With Her– Hillary Clinton, 2016Hillary For America– Hillary Clinton, 2016Build Back Better- Joe Biden, 2020Unite for a Better America- Joe Biden, 2020
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