A-Z Popular Blog Influencing Search »
Communication
 Advertisements
Related Guides
Message Framing
Key Concepts
Communication Plan

Message Framing
Related Topics
Communication Objectives

Digital Communication

Communication Quality

Building Trust

top   »  communication   »  influencing   »  persuasion   »  glittering generality

36 Examples of a Glittering Generality

 , updated on February 07, 2022
A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
To Assure Continued Prosperity
– Theodore Roosevelt, 1904
National Unity. Prosperity. Advancement.
– Theodore Roosevelt, 1904
The People's Choice
– Alton B. Parker, 1904
A Square Deal For All
– William Howard Taft, 1908
Facing the Future
– William Jennings Bryan, 1908
Win with Wilson
– Woodrow Wilson, 1908
America First and America Efficient
– Charles Evans Hughes, 1916
America First
– Warren G. Harding, 1920
Peace. Progress. Prosperity.
– James M. Cox, 1920
Who but Hoover?
– Herbert Hoover, 1928
Honest. Able. Fearless.
– Al Smith, 1928
Happy Days Are Here Again
– Franklin Roosevelt, 1932
Forward with Roosevelt
– Franklin Roosevelt, 1936
I Want Roosevelt Again!
– Franklin Roosevelt, 1940
Win with Dewey
– Thomas E. Dewey, 1948
I like Ike
– Dwight D. Eisenhower, 1952
All the Way With Adlai
– Adlai Stevenson, 1952
The Winning Team
– Adlai Stevenson and Estes Kefauver, 1956
For the Future
– Richard Nixon, 1960
Some People Talk Change, Others Cause It
– Hubert Humphrey, 1968
Nixon's the One
– Richard Nixon, 1968
Nixon Now
– Richard Nixon, 1972
He’s Making Us Proud Again
– Gerald Ford, 1976
Why Not The Best?
– Jimmy Carter, 1976
Let's Make America Great Again
– Ronald Reagan, 1980
A Leader for America
– Bob Dole, 1988
For People, for a Change
– Bill Clinton, 1992
Leadership for the New Millennium
– Al Gore, 2000
A Stronger America
– John Kerry, 2004
Change We Can Believe In
– Barack Obama, 2008
Forward
– Barack Obama, 2012
Believe in America
– Mitt Romney, 2012
Make America Great Again!
– Donald Trump, 2016
A Future To Believe In
– Bernie Sanders, 2016
I'm With Her
– Hillary Clinton, 2016
Hillary For America
– Hillary Clinton, 2016
Build Back Better
- Joe Biden, 2020
Unite for a Better America
- Joe Biden, 2020
Overview: Glittering Generality
Type
Persuasion
Definition
A vague, popular statement that is emotional and positive but isn't actionable or informative.
Related Concepts
Persuasion »

Influencing

This is the complete list of articles we have written about influencing.
Ambiguity Effect
Analogy
Active Silence
Anecdotal Evidence
Agree To Disagree
Building Trust
Call To Action
Candor
Civility
Anticipating Objections
Countersignaling
Creative Tension
Credibility
Charismatic Authority
Cruel Wit
Charm Offensive
Cultural Capital
Choice Architecture
Devils Advocate
Dry Humor
Ethos
Consensus Building
Expectation Setting
Constructive Criticism
Eye Contact
Flattery
Framing
Heliotropic Effect
Kairos
Loaded Language
Loaded Question
Door In The Face
Nudge
Peak-End Rule
Plain Language
Ethos Pathos & Logos
Rhetorical Device
Social Influence
Social Perception
False Dilemma
Social Proof
Foot In The Door
Steelman
Storytelling
Understatement
Informal Authority
Weasel Words
Information Cascade
Inside Jokes
Intrinsic Reward
Logic
Logical Argument
Managing Up
Name Dropping
Overcommunication
Paradox Of Choice
Persuasion
Political Capital
Pull
Push
Red Herring
Rhetorical Question
Rule Of Three
Self Monitoring
Signaling
Small Talk
Social Tension
Straw Man
Touching Base
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Message Framing

An overview of message framing as an influencing technique.

Ethos, Pathos & Logos

The classical approach to influence and propaganda.

Rule Of Three

A common rule of storytelling.

Peak-End Rule

A definition of the peak-end rule with several examples.

Nudge Theory

An overview of nudge theory.

Dumbing Down

The definition of dumbing down with examples.

Positive Communication

An overview of positive communication with examples.

Social Thinking

The definition of social thinking with examples.

Influencing Techniques

A few basic influencing strategies.

Internalization vs Compliance

The two ways that people accept ideas.

Cultural Capital

A definition of cultural capital with examples.

Touching Base

A definition of touch base with examples.

Positive Criticism

A definition of positive criticism with examples.

Business Storytelling

The common types of business story.

Creative Tension

A definition of creative tension with examples.

Consensus Building

The definition of consensus building with examples.

Credibility

The definition of credibility with examples.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Architecture
Behavior
Branding
Business
Business Analysis
Business Models
Business Strategy
Cities
Color Theory
Colors
Communication
Computing
Creativity
Culture
Customer Experience
Data
Decision Making
Design
Design Thinking
Economics
Education
Engineering
Governance
Government
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2023 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.