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Goal vs Objective

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A goal is something you intend to achieve in future.
An objective is a meaningful step on the path to achieving a goal.

Goal vs Objective

Goals are end results that have value. For example, a restaurant chain may have goals such as achieving revenue and establishing a reputation amongst customers.
Objectives are steps towards goals that have strategic or tactical value. For example, a restaurant chain may have an objective to open a new location near a busy train station. On the day the new location opens, the objective is achieved. Expenses were incurred in opening the location and no revenue has been realized yet. However, the location has strategic value in achieving revenue goals.

Goal Setting

In many cases, employees who directly achieve revenue such as salespeople set goals. Employees who build strategic capabilities such as technology teams typically set objectives. Salespeople may also set objectives for strategic steps such as generating leads.
Goal vs Objective
A future result you intend to achieve.
A step towards a goal that has strategic or tactical value.

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Bargaining Power
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Operational Efficiency
Plateau Effect
Point Of No Return
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Promotion Strategy
Razor And Blades
Relative Advantage
Resistance To Change
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy Failure
Strategy Monitoring
Strategy Risk
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
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