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9 Examples of Immersive Experience

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An immersive experience is an illusory environment that completely surrounds you such that you feel that you are inside it and part of it. The term is associated with technology environments that command the senses such as virtual reality and mixed reality. The following are illustrative examples of immersive experience.

Education

Pulling digital elements into the classroom with mixed reality or transforming the learning environment with virtual reality. For example, exploring the surface of Mars as part of a science lesson.

Art

Contemporary art that is designed to surround the visitor. Immersive experiences can be accomplished without technology as art can transform reality on its own.

Restaurants

Restaurants that simulate an unreal environment. For example, a restaurant designed to look like a ninja village complete with actors that draw visitors into a story.

Events

Events such as a concert designed to transform the venue such that it resembles a different reality.

Entertainment

Theme parks, movies and games that completely surround you. This includes pervasive games that draw virtual elements into the real world. In theory, movies could also occur in the real world.

Fitness

Physical activity in a virtual environment that may resemble a game or provide you with excessive real time information about your body.

Efficiency

Avoiding the cost of travel by simulating work environments. For example, sending your digital twin to a sales meeting in Berlin.

Productivity

Integration of digital elements into work environments as a tool that makes people more productive. For example, a video editor that steps into a film to edit it.

Risk

Tools to reduce risk. For example, mixed reality that provides a surgeon with informative visuals such as highlighting or labeling diseased tissue during surgery that increase accuracy and reduces the chance of a mistake.
Overview: Immersive Experience
Type
Definition
An illusory environment that completely surrounds you such that you feel that you are inside it and part of it.
Related Concepts

Immersive Experience

This is the complete list of articles we have written about immersive experience.
Augmented Reality
Blended Space
Digital Experience
Digital Things
Digital Twin
Mixed Reality
Reality
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