A-Z Popular Blog Marketing Search »
Market Research
Related Topics

8 Types of Impulse Buying

 , updated on
Impulse buying is when a customer buys something they didn't plan to buy. It is a common type of consumer behavior characterized by an extremely fast decision to purchase based on an emotion or heuristic. The following are common types of impulse purchase.


A customer is reminded of something they need while shopping. For example, a customer who buys batteries because they see them at a checkout counter and remember they have several devices that are out of power.


A customer is persuaded by a marketing message or pitch they encounter while shopping. For example, a salesperson pitches protective spray to a customer who buys shoes.


A customer sees something they are a strongly motivated to buy. For example, a customer who craves chocolate decides to buy a chocolate bar on their lunch break while waiting in line to buy a salad.


Many customers are in the habit of stocking up on things that are on sale as a means of saving money. For example, a customer who goes to a supermarket to buy a snack may end up buying 8 packages of coffee because they are on sale.


A customer buys several things that are complementary to a purchase. For example, a musician who buys a new keyboard might be easily be convinced to add on some headphones.

Fear of Missing Out

Purchasing something that is in limited supply or that is on sale out of a fear of missing out.

Shopping Enthusiasts

Customers who find joy in shopping may make sudden purchases driven by desire. For example, some shoppers will buy things beyond their budget due to uncontrolled emotional desires.

Decision Fatigue

Customers who are tired of thinking about a purchase may settle for something unexpected as a means to escape shopping. For example, a customer who is looking for a product under $200 may consider functions and features for hours. Then in a state of decision fatigue they may suddenly buy a $500 model without much thought at all because it beats the cheaper models on features.
Overview: Impulse Buying
A customer buys something they didn't plan to buy.
Related Concepts

Consumer Behavior

This is the complete list of articles we have written about consumer behavior.
Adverse Selection
Attention Economics
Buying Behavior
Conservation Of Effort
Conspicuous Conservation
Conspicuous Consumption
Consumer Attitudes
Consumer Culture
Consumer Economics
Consumer Education
Consumer Research
Consumer Society
Curiosity Drive
Customer Motivation
Customer Needs
Customer Perceptions
Customer Persona
Customer Preferences
Fear Of Missing Out
Impulse Buying
Marketing Analysis
Middle Class
Peak Experiences
Perceived Risk
Price Sensitivity
Problem Recognition
Product Involvement
Snob Effect
Status Seeking
User Intent
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.

Consumer Behavior

A list of consumer behaviors.

Conspicuous Conservation

An overview of the term conspicuous conservation.

Customer Motivation

A list of common customer motivations.

Customer Needs

A list of common types of customer needs with examples.

Customer Preferences

Common types of customer preferences.

Information Cascade

A definition of information cascade with examples.

Problem Recognition

The definition of problem recognition with examples.

Customer Persona

The definition of customer persona with complete examples.

Consumer Culture

The definition of consumer culture with examples.

Fear Of Missing Out

An overview of fear of missing out.

Curiosity Drive

An overview of curiosity drive.

Conservation Of Effort

An overview of conservation of effort.

Needs Analysis

The common types of needs analysis.

Product Involvement

The common types of product involvement.

Social Status

The common types of social status.

Status Seeking

The definition of status seeking with examples.

Customer Behavior

The definition of customer behavior with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map