RemindedA customer is reminded of something they need while shopping. For example, a customer who buys batteries because they see them at a checkout counter and remember they have several devices that are out of power.
SuggestedA customer is persuaded by a marketing message or pitch they encounter while shopping. For example, a salesperson pitches protective spray to a customer who buys shoes. motivated to buy. For example, a customer who craves chocolate decides to buy a chocolate bar on their lunch break while waiting in line to buy a salad.
SavingsMany customers are in the habit of stocking up on things that are on sale as a means of saving money. For example, a customer who goes to a supermarket to buy a snack may end up buying 8 packages of coffee because they are on sale. complementary to a purchase. For example, a musician who buys a new keyboard might be easily be convinced to add on some headphones.fear of missing out.
Shopping EnthusiastsCustomers who find joy in shopping may make sudden purchases driven by desire. For example, some shoppers will buy things beyond their budget due to uncontrolled emotional desires.decision fatigue they may suddenly buy a $500 model without much thought at all because it beats the cheaper models on features.
|Overview: Impulse Buying|
A customer buys something they didn't plan to buy.