LanguagePeople commonly think using language. As such, learning a second language has a large influence on your ideas and viewpoint. The potent influence of language leads governments, organizations and groups to attempt to shape or control language as a means of influence. For example, propaganda may attempt to introduce new phrases or ban old ones.
Family & FriendsPeople with whom you form bonds are a primary influence.
CommunityPeople who you interact with in your daily life such as coworkers or neighbors. social status may have influence over others. For example, fame and authority amplifies an individual's influence.Cultural capital is the ability to influence others in the context of a culture. For example, a brilliant engineer may have influence over other engineers but may have virtually no influence beyond engineering culture. Persuasion is the ability to influence others. Methods of persuasion are well developed with hundreds of widely known approaches and techniques. Persuasion is essentially a social skill that allows an individual to increase their influence over others.knowledge. In many cases, an idea spreads because it is insightful and useful. Education and learning are a means to spread knowledge and build skills including social skills. An education system, school, teacher or classmate can have a large influence on an individual.
ExperienceAn experience or collection of experiences. For example, surfing may teach an individual about risk and reward.
ProfessionIndividuals may be shaped by their profession. For example, an author may become more creative over the course of their career or an accountant may become more systematic and disciplined in their thinking with each decade that passes in the job. Storytelling such as books or myths commonly influence individuals, society and culture. For this reason, fiction can become reality.Media offers information, knowledge, persuasion, entertainment, storytelling, interaction and sensation. This is a fundamental pathway of influence in an modern society.Advertising is media that pays for access to an audience. This is designed to influence. For example, an ad may seek to influence a customer to buy. Alternatively, advertising may be designed to create brand recognition and positive feelings about a brand.propaganda suggests aggressive approaches to influence that represent heavily biased sources of information.
Art & MusicArt and music represent powerfully emotional and vivid experiences that have significant influence.
NotesBeyond influencing an individual, it is also possible to influence a society, culture, organization or group.
The capacity to change the ideas, actions and character of an individual.
The capacity to change the accepted ideas, norms, symbols and systems of a society, culture, organization or group.