Customer Experience
Customer experience such as the usability of a device or service on a flight.Brand
The identity and reputation of a brand.Organizational Culture
A firm with a productive and creative organizational culture that regularly produces innovation where others struggle.Talent
Talent in areas such as leadership, design, engineering, marketing and sales.Know-how
Practical knowledge that allows you to do real things.Intellectual Property
Intellectual property such as trade secrets, designs, patents, copyright, trademarks and trade dress.Relationships
Relationships with customers, employees, partners and communities.| Overview: Intangible Value | ||
Type | ||
Definition | Value created or owned by a business that has no physical form. | |
Related Concepts | ||
