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60 Examples of Key Activities

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Key activities are the things that you do to add value. This is often documented as part of strategic planning exercises such as a business model canvas. The following are illustrative examples.
Sales
Marketing
Branding
Service delivery
Customer service
Customer support
Customer relationship management
Customer retention
Customer experience
Market research
Product development
Production
Order fulfillment
Payment processing
Logistics
Reverse logistics
Returns & refunds
Promotion
Distribution
Shipping
Receiving
Pricing
Cost control
Strategy
Planning
Project management
Project delivery
Change management
Process improvement
Process reengineering
Go-to-market
Reporting
Data analytics
Risk management
Compliance
Regulatory reporting
Financial management
Accounting
Quality assurance
Quality control
Inventory management
Billing
Customer feedback
Customer advocacy
Product improvement
Systems development
IT operations
Help desk
Process automation
Cybersecurity
Incident & problem management
Procurement
Partner management
Facility management
Asset management
Performance management
Maintenance & repair
Backup & restore
Business continuity
Disaster resilience

Marketing

Adding value by marketing products and services. For example, promoting a product to generate demand.

Sales

Selling a product. For example, personal selling that involves building relationships to discover customer needs, develop solutions and close sales.

Design

Designing things. For example, a fashion company that primarily designs items with other aspects of the business such as manufacturing outsourced.

Development

Developing products and services. For example, a software company that develops a software product.

Operations

The production of products and delivery of services. For example, the process of deploying, maintaining and managing software services.

Distribution

The process of reaching the customer to sell to them and deliver your obligations. For example, a repair shop the delivers warranty services to customers in a particular area.

Customer Experience

Customer experience related activities such as customer service, consulting and support.
Overview: Key Activities
Type
Definition
Things that you do to add value.
Related Concepts
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