Market Research
Market-focused firms are data-driven entities that seek information about customer needs, preferences and competition.Market Fit
Market fit is an underserved need in a market. This can be a product function that customers want that isn't available. Market fit can also be based on other factors such as price, quality, location and customer experience.Product Differentiation
Developing products that have unique value relative to the competition in a market.Target Market
Selecting precise target markets for marketing efforts.Niche & Segments
Developing products for highly specific needs and preferences to avoid intense competition.Business Experimentation
Testing things such as prototype products or promotion messages in a continual process of optimization.Fail Often
A flexible approach to marketing that quickly gives up on things that don't seem to work.Measurement
Results-based metrics such as conversation rates.| Overview: Market-Focus | ||
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Definition | An approach to business that bases strategy, operations and measurement on market opportunities. | |
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