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8 Examples of Market-Focus

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Market-focus is an approach to business that bases strategy, operations and measurement on market opportunities. This can be seen as a practical approach that seeks unique and winnable spaces in a competitive market. The following are common examples of a market-focus approach.

Market Research

Market-focused firms are data-driven entities that seek information about customer needs, preferences and competition.

Market Fit

Market fit is an underserved need in a market. This can be a product function that customers want that isn't available. Market fit can also be based on other factors such as price, quality, location and customer experience.

Product Differentiation

Developing products that have unique value relative to the competition in a market.

Target Market

Selecting precise target markets for marketing efforts.

Niche & Segments

Developing products for highly specific needs and preferences to avoid intense competition.

Business Experimentation

Testing things such as prototype products or promotion messages in a continual process of optimization.

Fail Often

A flexible approach to marketing that quickly gives up on things that don't seem to work.


Results-based metrics such as conversation rates.
Overview: Market-Focus
An approach to business that bases strategy, operations and measurement on market opportunities.
Related Concepts

Product Marketing

This is the complete list of articles we have written about product marketing.
Customer Experience
Market Fit
Market Research
Niche Products
Product Benefits
Product Category
Product Culture
Product Depth
Product Development
Product Extension
Product Line
Product Management
Product Market
Product Metrics
Product Planning
Product SWOT
Product Variety
More ...
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Product Marketing

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A definition of product focus with examples.


A few types of marketing niche.

Market Share

Three common ways to calculate market share.

Customer Focus

A definition of customer focus with examples.

Marketing Myopia

A definition of marketing myopia with examples.

Product Benefits

A definition of product benefits with examples.

Product Variety

The definition of product variety with examples.

Marketing Examples

Common examples of marketing.

Product Development

A guide to product development.


The common types of marketability.

Proof Of Concept

The common types of proof of concept.

Market Development vs Product Development

The difference between market development and product development.

Convenience Product

The common types of convenience product.

Augmented Products

An overview of augmented products.

Product Risk

The common types of product risk.

Product Launch

The common elements of a product launch.

Product Innovation

The basic types of product innovation.

Product Requirements

Common examples of product requirements.

Value Proposition

The common types of customer value proposition.
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