Brochures
Printed materials such as brochures, pamphlets, guides and promotional flyers.Sales Presentations
Visual aids for use in sales presentations including slides, images and videos.Web Content
Content that allows customers to do their own research into your products and services. Sales collateral is targeted to customers who are close to a purchase decision and often offers more data and details than other marketing content such as advertising.Sales Scripts
A collection of presentation outlines or pitches that have been successful or that are designed by top sellers on your sales team.Demonstration Scripts
Scripts for walking a customer through your products. Particularly important for complex products and services such as software.Product Data Sheets
A product data sheet provides commonly requested product information in an easy to consume layout such as a table. In many cases, customers will compare products on data points and will exclude products that are difficult to research.Product White Papers
Detailed reports that cover a complex topic in your industry. As the name suggests, they tend to be filled with text as opposed to glossy marketing images. In most cases, white papers discuss a problem space addressed by your products.| Overview: Marketing Collateral | ||
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Definition | A collection of media, content and information that is complied to support sales activities. | |
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