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10+ Marketing Ethics Terms

 , November 16, 2016
Marketing ethics are principles of good conduct in the selling of goods and services. This includes ethical issues related to product design, production, distribution, pricing, promotion, advertising, customer service, complaint handling, refunds and returns. Marketing ethics encompasses areas that are compliance issues, regulatory risks or that impact a firm's reputation in the eyes of industry peers and customers.
Clean Label
Cooling Off Period
Extended Producer Responsibility
Fee Splitting
Greenwashing
Privacy
Product Transparency
Puffery
Right To Know
Sharewashing
Sugging
Sustainability
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