Marketing Strategy
A position such as chief marketing officer responsible for developing and executing marketing strategy including elements of market research, branding, product development, operations, marketing communications, sales and customer service.Business Development
Strategic initiatives such as mergers & acquisitions, brand development, business transformation and new markets.Brand Management
Developing and defending valuable brands.Product Development
Developing new products from concept to launch.Product Marketing
The customer-facing elements of product management that generate demand.International Marketing
Management of international distribution channels and operations.Creative & Promotion
Marketing communications to customers such as advertising.Media Relations
Teams that engage media and influencers.Customer Service
Customer service functions such as call center management.Customer Marketing
The process of satisfying customers, reducing churn and improving customer lifetime value. For example, management roles that look at the end-to-end customer experience to address root causes of customer dissatisfaction.Marketing Operations
Management of core marketing processes, technologies and data.Sales
The process of generating leads, developing opportunities and closing sales.| Overview: Marketing Management | ||
Type | ||
Definition | The leadership, direction and control of marketing functions. | |
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