Journalism
The production and communication of news to large audiences via mediums such as television, newspapers and internet.Entertainment
The production and distribution of television, films and other entertainment such as videos. These involve artistic, creative, technical and business roles such that contributors to these works often have extremely diverse talents.Sports
Sports can be a hobby or part of an education. A sports team or league can also be a form of media organization when they reach a large audience. For example, a professional sports team that engages in public relations, advertising and broadcasting agreements.Events
The production of live events that are communicated to a broad audience such as a concert that is broadcast by internet, radio or television.Music
As with entertainment, music is a form of communication such that music production and distribution is a type of mass communication if it has potential to reach a large audience.Publishing
The publishing of books, ebooks, magazines and newspapers.Advertising
The planning, creation, communication and measurement of commercial messages to large audiences.Marketing
Beyond advertising, other elements of marketing such as promotion and branding are types of mass communication. For example, designing the visual symbols of a brand.Media
Static media such as websites, photographs and videos. For example, a well known photographer who shares their commercial or artistic images through a variety of media channels.Interactive Media
Media that includes dynamic functionality. For example, a social media app that allows you to both create and view content.Video Games
A game that takes place in a virtual world or a mixed reality. As with the real world, these virtual worlds may include communications such as entertainment, music and advertising.Social Media
Platforms that allow anyone to share content, media and information with the public.Broadcasting
Broadcasting is any medium that originates with a single point and reaches a large audience. For example, a radio or television station.Public Relations
The process of managing the communications between an organization and its employees, customers, partners, regulators, investors and the public in general.Campaigning
Communications designed to influence the outcome of an election or political opinions.| Overview: Mass Communication | ||
Type | ||
Definition | The process of producing and distributing messages to a large audience. | |
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