Billboards & Outdoor Advertising
JournalismThe production and communication of news to large audiences via mediums such as television, newspapers and internet.
EntertainmentThe production and distribution of television, films and other entertainment such as videos. These involve artistic, creative, technical and business roles such that contributors to these works often have extremely diverse talents.
SportsSports can be a hobby or part of an education. A sports team or league can also be a form of media organization when they reach a large audience. For example, a professional sports team that engages in public relations, advertising and broadcasting agreements.
EventsThe production of live events that are communicated to a broad audience such as a concert that is broadcast by internet, radio or television.
MusicAs with entertainment, music is a form of communication such that music production and distribution is a type of mass communication if it has potential to reach a large audience.
PublishingThe publishing of books, ebooks, magazines and newspapers.
AdvertisingThe planning, creation, communication and measurement of commercial messages to large audiences.
MarketingBeyond advertising, other elements of marketing such as promotion and branding are types of mass communication. For example, designing the visual symbols of a brand.
MediaStatic media such as websites, photographs and videos. For example, a well known photographer who shares their commercial or artistic images through a variety of media channels.
Interactive MediaMedia that includes dynamic functionality. For example, a social media app that allows you to both create and view content.
Video GamesA game that takes place in a virtual world or a mixed reality. As with the real world, these virtual worlds may include communications such as entertainment, music and advertising.
Social MediaPlatforms that allow anyone to share content, media and information with the public.
BroadcastingBroadcasting is any medium that originates with a single point and reaches a large audience. For example, a radio or television station.
Public RelationsThe process of managing the communications between an organization and its employees, customers, partners, regulators, investors and the public in general.
CampaigningCommunications designed to influence the outcome of an election or political opinions.
TypesThe following are common types of mass communication.
SummaryThe process of communicating to large audiences.
|Overview: Mass Communication
The process of producing and distributing messages to a large audience.