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9 Examples of a Media Vehicle

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A media vehicle is a specific media property that accepts advertising. As part of media planning, advertisers select media classes to reach their target audience. In many cases, they will also identify specific vehicles in each media class. The following are common types of media vehicle.


A radio station, steaming music service or podcast.


A television station, network or show.

Streaming Media

A video channel, website or app.


A magazine, newspaper or periodical.

Digital Publications

A digital publication such as a news site or blog.


A specific outdoor media spot such as a billboard.

Social Media

A social media site or app.


An app such as a game.


An event such as an industry conference.
Overview: Media Vehicle
A specific media property that accepts advertising.
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