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A media vehicle is a specific media property that accepts advertising. As part of media planning, advertisers select media classes to reach their target audience. In many cases, they will also identify specific vehicles in each media class. The following are common types of media vehicle.
AudioA radio station, steaming music service or podcast.TelevisionA television station, network or show.Streaming MediaA video channel, website or app.PrintA magazine, newspaper or periodical.Digital PublicationsA digital publication such as a news site or blog.OutdoorA specific outdoor media spot such as a billboard.Social MediaA social media site or app.
AppsAn app such as a game.EventsAn event such as an industry conference.|
Type | | Definition | A specific media property that accepts advertising. | Related Concepts | |
Promotion
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