A-Z Popular Blog Marketing Search »
Market Research
 Advertisements
Related Guides

9 Types of Micromarketing

 , updated on
Micromarketing is a marketing strategy directed to a small group of highly targeted customers. It is most commonly used by small businesses that have limited resources and want to reach customers with highly targeted products, prices and promotions. Micromarketing is also used by large firms that develop fine segments within their customer base. The following are common types of micromarketing.

Local

A business that markets to people in a particular city or neighborhood.

Relationships

Marketing to people you know. For example, a consultant may market services to professional contacts established over the course a career.

Job Title

It is common for business-to-business sales to target a specific job title such as CIO or CMO.

Industry

Selling to businesses in a particular industry. For example, an insurance company that designs a product for commercial fishing boats.

Size

Targeting firms of a particular size. For example, an large business software package may only be affordable to a few hundred firms in each region.

Customer Needs

Offering products and services to customers with unique needs. For example, an insurance product for extreme sports enthusiasts.

Brand Loyalty

Targeting the loyal fans of a particular brand, product or service with special offers.

Customer Recovery

Attempting to win back unhappy or lost customers with special offers.

Price Sensitivity

Targeting customers who are unusually insensitive or sensitive to price. For example, a cutting edge solar panel system may seek out customers with an unusual enthusiasm for solar panels and a healthy budget.
Overview: Micromarketing
Type
Definition
Directing marketing activities such as product design, promotion, pricing and distribution to a small group of highly targeted customers.
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Customers
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Prototypes
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Target Market

A list of common types of target market.

Niche

A few types of marketing niche.

Mass Marketing

An overview of mass marketing.

Local Marketing

Common types of local marketing.

Market vs Industry

The difference between market and industry.

Market Development

The common types of market development.

Undifferentiated Marketing

The definition of undifferentiated marketing with examples.

Differentiated Marketing

The definition of differentiated marketing with examples.

Market Segment

The definition of market segment with examples.

Market Research

A systematic investigation of market conditions including customers and the competition.

Competitive Intelligence

An overview of competitive intelligence.

Market Analysis vs Market Research

The difference between market analysis vs market research.

Total Addressable Market

An overview of total addressable market with an example.

Market Penetration vs Market Share

The difference between market penetration and market share.

Lead User

A definition of lead user with examples.

Competitor Analysis

A definition of competitor analysis with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map