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What are Mission Statements?

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A mission statement defines the purpose of an organization in terms of goals, principles and values. It is a short statement designed to motivate employees towards a common purpose and send a clear message to customers about what you represent.
A mission statement is meant to be timeless, catchy and inspiring.
Overview: Mission Statements
Type
Goal Setting
Definition
A catchy statement that communicates the purpose of an organization.
Value
Used to define strategy
A component of corporate culture that may improve motivation.
A marketing tool.
Related Concepts
Vision Statement
Strategic Drivers
Promotion Strategy
Competitive Advantage

Goals

This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
Intentions
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Objectives
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Resolutions
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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