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What are Mission Statements?

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A mission statement defines the purpose of an organization in terms of goals, principles and values. It is a short statement designed to motivate employees towards a common purpose and send a clear message to customers about what you represent.
A mission statement is meant to be timeless, catchy and inspiring.
Overview: Mission Statements
A catchy statement that communicates the purpose of an organization.
Used to define strategy
A component of corporate culture that may improve motivation.
A marketing tool.
Related Concepts


This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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