|Overview: Mission Statements
A catchy statement that communicates the purpose of an organization.
Used to define strategyA component of corporate culture that may improve motivation.A marketing tool.
What are Mission Statements?
John Spacey, updated on April 18, 2016
A mission statement defines the purpose of an organization in terms of goals, principles and values. It is a short statement designed to motivate employees towards a common purpose and send a clear message to customers about what you represent. A mission statement is meant to be timeless, catchy and inspiring.
GoalsThis is the complete list of articles we have written about goals.
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