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Mission Statements
top   »  strategy   »  goals   »  goal setting   »  mission statements

What are Mission Statements?

 , September 23, 2015 updated on April 18, 2016
A mission statement defines the purpose of an organization in terms of goals, principles and values. It is a short statement designed to motivate employees towards a common purpose and send a clear message to customers about what you represent.
A mission statement is meant to be timeless, catchy and inspiring.
Overview: Mission Statements
TypeGoal Setting
DefinitionA catchy statement that communicates the purpose of an organization.
ValueUsed to define strategy
A component of corporate culture that may improve motivation.
A marketing tool.
Related ConceptsVision Statement
Strategic Drivers
Promotion Strategy
Competitive Advantage

Goals

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