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What are Mission Statements?

 , updated on April 18, 2016
A mission statement defines the purpose of an organization in terms of goals, principles and values. It is a short statement designed to motivate employees towards a common purpose and send a clear message to customers about what you represent.
A mission statement is meant to be timeless, catchy and inspiring.
Overview: Mission Statements
Type
Definition
A catchy statement that communicates the purpose of an organization.
Value
Used to define strategy
A component of corporate culture that may improve motivation.
A marketing tool.
Related Concepts

Goals

This is the complete list of articles we have written about goals.
Big Goals
Business
Career
Customer Service
Daily Goals
Efficiency
Employee
Future Goals
Intentions
IT
Leadership
Learning
Long Term
Management
Measurable
Objectives
Outcome Goals
Performance Goals
Personal
Process Goals
Productivity
Professional
Quality
Resolutions
Stretch
Types of Objectives
Work Goals
Workplace Goals
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