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Mission vs Vision

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A mission statement communicates the purpose of an organization. A vision statement predicts an organization's future.
Both statements are meant to inspire employees and customers. They may also be designed for the public in general or to strike fear in the heart of the competition.
Mission and vision statements are generally seen as complimentary and they ideally align. Mission statements define an organization's values, drive and strengths. Vision statements are a compelling vision of the future that show the value of a mission. In many cases, a vision statement is a far off goal that is extremely difficult to achieve, thus communicating a sense of ambition and energy.
Overview: Mission vs Vision
Type
Goal Setting
Mission Definition
The driving purpose of an organization, individual or initiative.
Vision Definition
A compelling picture of the future.
Notes
Mission statements are far more common than vision statements. In many cases, a single statement can capture both a mission and vision.
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