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130 Examples of Opportunity

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An opportunity is a set of circumstances that make it possible to do something. These occur at a time and place and may quickly pass such that regularly identifying and seizing opportunities is a basic approach to business and life in general. The following are common types of opportunity.
Access to an Audience
Address The Root Cause of an Issue / Incident / Problem
Artistic Output
Automate Toil
Barriers to Entry
Brand Recognition / Awareness
Build Trust
Capitalize on a Trend
Career Change
Celebrate a Milestone / Success
Character Building
Close Sales
Close an Agreement
Control a Process
Correct a Flaw
Cost Reduction
Creative Partnerships
Cultural Capital
Cultural Experiences
Customer Needs
Customer Pain Points
Customer Perceptions
Defeat a Negative Habit / Routine
Delight Customers
Deliver a Project
Demographic Change
Design Improvements
Develop Knowledge / Know-how
Develop Relational Capital
Discontinue a Failing Strategy
Do Good
Economic Booms / Growth
Educational Opportunities
Efficiency Improvement
End a Failing Partnership
Engage in Competition
Enrich / Change a Culture
Epic Experience
Establish / Expand Partnerships
Establish Relationships
Establish Reputation
Establish a Positive Habit / Routine / Expectation
Expand a Business
Express Yourself
Family Life
Gain Experience
Growing Cities / Regions
Growing Industries
Implement an Idea
Important Conversations
Impress Stakeholders
Improve Decision Making
Improve Management of People / Resources
Improve Safety & Security
Improve Work Quality
Increase Resilience
Industry Consolidation
Influence / Inspire Others
Infrastructure Advancement
Lead Change
Learn From Failure
Learning / Unlearning
Manage a Risk
Mastery of an Art
Missteps of Competition
New Job
New Markets
New Materials
New Processes / Methods
New Technologies
Optimize a Process
Overcome a Fear
Participate in Events
Perform a Role
Performance Improvement
Political Change
Political Power
Price Changes
Product Development
Productivity Increases
Public Speaking
Pursue a Lifestyle / Way of Life
Pursue a Mission / Vision
Pursue a Style / Aesthetic
Quality Improvement
Quality Time
Recover From Failure
Recruit High Performing Employees
Redefine Yourself
Reduce Turnaround Time
Reduced / Increased Barriers to Trade
Regulatory Change
Reinvent a Business Model
Repay a Kindness
Reposition a Product
Resolve a Dispute
Retain High Performing Employees
Save Time
Secure a Supply
Social Change (e.g. attitudes and opinions)
Social Experiences
Social Status
Solve a Problem
Sponsors / Patrons
Stretch Goals
Support Others
Talent Cultivation
Teach / Mentor Others
Tell a Story
Test & Learn
Thank Someone
Upsell / Cross-sell
Value Creation
Work Assignments
Toil is unpleasant work that is best to automate.
Complying to regulations can be an opportunity when your competition find it difficult to do so. Regulations can represent a barrier to entry.
Cultural capital is the ability to relate to others in a cultural context.
Relational capital is the value of relationships. For example, an IT staff member who supports executives to help them resolve minor technical issues who ends up being so well known and liked that they are leading a division of the firm within a few years.
Retrenchment is the process of making a business or organization smaller. Growth isn't the only opportunity as making a firm more focused, efficient and nimble can also have advantages.
Barriers to trade such as new tariffs or trade agreements are often an opportunity to seize domestic customers or to expand into new markets.
Stretch goals are performance goals that are considered difficult to achieve. These are often an opportunity to show that you're ready for an increase role.

Problems vs Opportunities

It is often noted that circumstances perceived as problems can also be opportunities. To be clear, problems can be completely negative and its inappropriate to put a positive spin on everything all the time. This being said, it's true that problems are often opportunities. For example, an environmental problem that requires a new approach to a large scale industry such that incumbents who caused a problem are likely to be replaced with people who think differently.


Opportunities result from both internal and external factors. For example, an opportunity to improve a product due to new materials or components that are available. This relies on internal factors such as your ability to design / develop / launch products and external factors such as markets, technology and suppliers.

Swot Analysis

This is the complete list of articles we have written about swot analysis.
Business Context
Business Swot
Competitive Factors
Economic Factors
External Factors
External SWOT
Internal Factors
Personal Swot
Political Factors
Product SWOT
Situation Analysis
Team Strengths
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SWOT Analysis

A strategy planning technique.

Competitive Factors

A list of common competitive factors.

Internal Factors

A list of common internal factors.

Economic Factors

A list of common economic factors.

Political Factors

A list of common political factors.

Technological Factors

A list of common technological factors that influence strategy.

External Factors

A list of common external factors.

Business Conditions

A list of business conditions.

Top-Down vs Bottom-Up

The differences between top-down and bottom-up with examples.

Competitive Disadvantage

A few examples of a competitive disadvantage.

Competitive Disadvantage Definition

A definition of competitive disadvantage.

Diseconomies Of Scale

Disadvantages faced by large organizations such as bureaucracy.

Competitive Threat

The common types of competitive threat.

SWOT Weaknesses

An overview of SWOT weaknesses with examples.

Business Weaknesses

A list of business weaknesses for strategic planning exercises such as swot analysis.

Business Attributes

A list of common business attributes.

Situation Analysis

An overview of situation analysis with examples.

Contingency Theory

An overview of contingency theory with examples.

Business SWOT

A list of business strengths, weaknesses, opportunities and threats.

Business Context

An overview of business context with examples.

Competitive Parity

The definition of competitive parity with examples.
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