A-Z Popular Blog Marketing Search »
Product Development
Related Guides

What is Out Of The Box Failure?

 , updated on January 27, 2017
Out of the box failure is a perceived failure that occurs immediately after the purchase of a product or service. It can be particularly damaging to brand value as it occurs just as customer expectations are likely to be high. The following are common types of out of the box failure.

Quality Control

Items that are broken or low quality such as food with a poor taste.


Items that require a complex configuration before they perform to customer expectations. For example, a laptop that begins with an installation that asks customers technical questions such as whether their hardware is 32 or 64 bits.


Items that aren't fully functional without an additional purchase. Occurs when information such as advertising has given the customer the impression a base item is fully functional.


Greeting a new customer with intrusive promotions such as pop up messages.

Customer Service

An immediate failure of customer service. For example, a salesperson who is friendly in their pitch but cold and unresponsive after you buy.


Functionality that doesn't meet expectations.

Unpopular Features

Unpopular features such as a device that beeps in a distracting way.


Usability issues such as a touchscreen that doesn't respond to touch properly.


Bugs such as errors or functions that don't perform to reasonable expectations.
Overview: Out Of The Box Failure
Product Failure
Service Failure
A perceived failure that occurs immediately after the purchase of a product or service.
Related Concepts
Product Failure
Service Failure
Customer Exceptions
Quality Control
Product Development
Customer Service
Out of the Box

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Product Development

A guide to product development.

Product Strategy

A checklist for developing a product strategy.

Product Differentiation

An overview of product differentiation.

Product vs Service

The business difference between products and services.

Moment Of Truth

A definition of moment of truth with a few examples.

Product Value

A definition of product value with examples.

Product vs Feature

The difference between a product and a feature.


A definition of productization with examples.

Target Costing

A definition of target costing with examples.

Market Fit

A definition of market fit with examples.

Service Development

The steps to develop and launch a new service.

Types of Quality

A list of quality types.

Quality vs Value

The subtle difference between quality and value.

Quality Metrics

The common types of quality metrics.

Service Quality

The primary types of service quality.

Experience Quality

The common types of experience quality.

Critical To Customer

A definition of critical to customer with examples.

Design Life

An overview of design life with examples.

Planned Obsolescence

The common types of planned obsolescence.

Quality Objectives

The definition of quality objectives with examples.

Credence Quality

A definition of credence quality.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map