Adaptability | Aesthetics |
Automates work | Build quality |
Cleanliness | Comfort |
Communication | Compatibility |
Configurability | Consistency |
Convenience | Cost savings |
Cultural experiences | Durability |
Ease of maintenance | Ease of use |
Efficiency | Emotional experiences |
Entertainment | Epic experience |
Escape from routine | Fast delivery |
Fast response times | Fast support |
Fun to use | Health & wellness |
Styles and colors that customers prefer | Helpful support |
Ideal size | Improved lifestyle |
Improved quality of life | Increased freedom |
Information access | Intuitive to use |
Learning & development | Look & feel |
Nature experiences | Performance |
Mobility | Peace of mind |
Productive to use | Lack of defects and errors |
Quality materials & ingredients | Recreational enjoyment |
Rejuvenation | Relaxation |
Reliability | Repairability |
Reusability | Risk reduction |
Safety | Security |
Sense of accomplishment | Sensory experience such as smell |
Service excellence | Social environments and experiences |
Social status | Solves problems |
Stimulating environments and experiences | Time-saving |
Tools for completing work | Tools to express creativity |
Unforgettable memories | Useful packaging |
Objectives
A product that allows a customer to achieve an objective. For example, a refrigerator that makes small ice cubes allows a customer to make their favorite iced beverage at home.Cost
A product that saves the customer money. For example, a parent who is looking to save money on batteries for children's toys finds that rechargeable batteries have a lower lifetime cost than disposables.Convenience
A product or service that saves the customer time or makes things easier such as delivery of groceries to your door.Comfort
Comfort such as headphones that you can barely notice you're wearing.Usability
A camera that is intuitive to use.Productivity
Professional software that saves an architect time in developing concepts for a client.Efficiency
An electric car that can make it from one city to another on a single charge.Sustainability
An electric bus that helps a city to achieve its sustainability targets.Peak Experience
A sailboat that helps a customer pursue a life of adventure.Transformation
A book that helps a person to change in a positive direction.Style
A pair of shoes that inspire a customer with their style.Mobility
A game system that allows a customer to play anywhere.Risk
An airline that has a good safety record and reputation makes a customer feel safe on flights.Culture
A restaurant in Paris that represents an authentic cultural experience.Entertainment
A game that is so engaging that you dream about it.Health & Wellness
A meal that customers perceive as healthy.Status
A pair of running shoes associated with a customer's favorite sports hero.Values
An environmentally friendly product that helps customers to feel good about a purchase.Performance
A television that doesn't pause slightly when you turn it on or change channels.Customer Service
A restaurant that meets customer expectations for service such that they enjoy the experience.Durability
A customer needs a phone to keep working after they drop it.Quality
A traveler expects an extremely clean hotel room.Availability
A customer needs their stock trading app to work at all times with no outages.Peace of Mind
A customer wants to know that their mobile phone is secure and private.Flexibility
A customer wants to access their streaming media accounts when they travel without restriction.Character
An old hotel with character such that customers get a feeling from it.Sensory Experience
Soap that looks and smells pleasing.| Overview: Product Benefits | ||
Type | ||
Definition | The value that customers realize from a product or service. | |
Related Concepts | ||
