Convenience
Products that save customers time and make things easier.Usability
User interfaces that are pleasing and productive to use.Quality
The non-functional qualities of a product such as durability and reliability.Functionality & Performance
Products that solve customer problems such as efficient solar panels or fast bicycles.Price
A price-based concept such as "affordable luxury."Lifestyle
A product for a lifestyle such as a car designed for people who enjoy outdoor activities such as fishing or snowboarding.Status
Products that are designed to communicate wealth or another type of status such as conspicuous conservation.Culture
A product that exemplifies a culture, subculture or super-culture. For example, wine with a well known terroir.Risk
Products that reduce a risk such as healthy food or a safe vehicle.Values
Products that conform to the customer's values in areas such as environmental stewardship, animal welfare and fairness to people.Experience
The end-to-end customer experience such as the experience of buying, unpackaging, viewing, touching and tasting a macaron.Quality of Life
A product that frees a customer from something they find unpleasant. For example, a mobile device with few features for customers who value simplicity.| Overview: Product Concept | ||
Type | ||
Definition | A high-level statement of the value of a product or service. | |
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