An approach to business that defines strategy, operations and metrics in terms of products.
6 Examples of Product-Focus
John Spacey, updated on October 05, 2017
Product-focus is an approach to business that defines strategy, operations and metrics in terms of products. This is associated with manufacturing and firms that continually improve products to stay relevant in an industry. Customer-focus is considered a more modern approach as product-focus risks marketing myopia whereby a firm is adding functions and features nobody wants while an innovator takes their customers. Nevertheless, product-focus is an extremely common approach that works for some businesses. The following are illustrative examples of product-focus. strategy in terms of the product. For example, strategic focus on a product roadmap. This risks marketing myopia.customer needs allowing a more innovative competitor a path into the market. unique value relative to other products in a crowded market. quality of products.sales and demand generation. May neglect areas such as brand recognition, customer experience and customer relationships as these are associated with customer-focus. market share. It is also common for a product-focused firm to use a number of process metrics related to continuous improvement.
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