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10+ Product Management Techniques

 , December 28, 2016 updated on January 14, 2023
Product management is the practice of managing a portfolio of products throughout their lifecycle from concept to end-of-life. This can be thought of as the strategic management of product development and product marketing. The following are common product management techniques and considerations.
Adoption Lifecycle
Branding
Cash Cow
Competitive Intelligence
Distribution Strategy
Market Research
Positioning
Preannouncement Effect
Product Analysis
Product Cannibalization
Product Category
Product Culture
Product Development
Product Economics
Product Knowledge
Product Management Process
Product Objectives
Product Rationalization
Product Requirements
Product Risk
Service Life
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Service Life

A definition of service life with several examples.

Product Development

A guide to product development.

Product Strategy

A checklist for developing a product strategy.

Product Differentiation

An overview of product differentiation.

Product vs Service

The business difference between products and services.

Moment Of Truth

A definition of moment of truth with a few examples.

Product Value

A definition of product value with examples.

Product vs Feature

The difference between a product and a feature.

Productization

A definition of productization with examples.

Target Costing

A definition of target costing with examples.

Market Fit

A definition of market fit with examples.

Service Development

The steps to develop and launch a new service.

Distribution

A few examples of marketing distribution.

Marketing Channel

A list of common marketing channels.

Distribution Definition

Marketing distribution explained.

Sales Channel vs Marketing Channel

The difference between a sales channel and a marketing channel.

Distribution Strategy

A list of common distribution strategies.

Showroom

An overview of product showrooms as a marketing strategy.

Channel Conflict

A definition of channel conflict with examples.

Digital Channels

A definition of digital channel with examples.

Channel Pricing

A definition of channel pricing with examples.

Channel Management

The definition of channel management with examples.

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