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John Spacey, March 17, 2016 updated on January 14, 2023
Product quality is the value of a product to customers. The following are common types of product quality.ConformanceManufacturers view product quality in terms of conformance to specifications. This is achieved with a process of quality control and quality assurance. Done correctly, this results in products that are extremely consistent.
Customers view product quality primarily in terms of how a product fulfills their needs.Communication & InformationCustomer expectations also influence quality perceptions. Negative surprises such as a missing feature can result in poor product ratings. As such, packaging, instructional content and marketing communication play a role in quality by managing expectations. For example, a jar of organic peanut butter made without a thickening agent might carefully communicate that it separates easily and needs to be stirred before each use.
ReliabilityThe durability of a product in a variety of real world conditions. A product that breaks earlier than expected tends to attract poor product reviews.Safety & SecuritySafety and security incidents can cause serious damage to a product's reputation. For example, an operating system that is vulnerable to information security attacks may be viewed as low quality.EfficiencyEfficiency is a primary quality consideration for products that are resource intensive. For example, energy efficiency is a core quality factor for transportation products such as high speed trains.
ExperienceIntangible elements of a product such as how much fun it is to use.
Product Development
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