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7 Types of Product Quality

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Product quality is the value of a product to customers. The following are common types of product quality.

Conformance

Manufacturers view product quality in terms of conformance to specifications. This is achieved with a process of quality control and quality assurance. Done correctly, this results in products that are extremely consistent.

Fit For Purpose

Customers view product quality primarily in terms of how a product fulfills their needs.

Communication & Information

Customer expectations also influence quality perceptions. Negative surprises such as a missing feature can result in poor product ratings. As such, packaging, instructional content and marketing communication play a role in quality by managing expectations. For example, a jar of organic peanut butter made without a thickening agent might carefully communicate that it separates easily and needs to be stirred before each use.

Reliability

The durability of a product in a variety of real world conditions. A product that breaks earlier than expected tends to attract poor product reviews.

Safety & Security

Safety and security incidents can cause serious damage to a product's reputation. For example, an operating system that is vulnerable to information security attacks may be viewed as low quality.

Efficiency

Efficiency is a primary quality consideration for products that are resource intensive. For example, energy efficiency is a core quality factor for transportation products such as high speed trains.

Experience

Intangible elements of a product such as how much fun it is to use.
Overview: Product Quality
Type
Definition (1)
The value of a product to customers.
Definition (2)
A product that is fit for purpose.
Definition (3)
Conformance to specifications.
Related Concepts

Product Quality

This is the complete list of articles we have written about product quality.
Customer Complaints
Customer Needs
Fit For Purpose
Manufacturing
Manufacturing Quality
Product Analysis
Product Quality
Quality
Specifications
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