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Promotion Guide

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Promotion is any strategy that is designed to raise recognition, awareness, interest and enthusiasm for brands, products and services. This can be designed to generate demand for products in support of sales. Alternatively, promotion may simply be intended to create brand recognition or to associate a brand with an idea, emotion or element of social status. The following are common promotion techniques and considerations.
Advertising
Alliance Marketing
Attention Economics
Brand Awareness
Brand Recognition
Communication Channels
Customer Acquisition Cost
Demand Generation
Fashion Week
In-Store Marketing
Marketing Communications
Marketing Messages
Mass Marketing
Media
Mere Exposure Effect
Nudge Theory
Personal Selling
Product Diffusion
Promotional Objectives
Relationship Marketing
Remarketing
Sales Promotion
Scarcity Marketing
Showrooms
Six Degrees Of Separation
Spacing Effect
Tagline
Target Audience
Word Of Mouth
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