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10+ Promotion Terms

John Spacey, December 04, 2015 updated on January 29, 2017

Promotion is any strategy that is designed to raise recognition, awareness, interest and enthusiasm for brands, products and services. It serves to generate demand for products in support of sales. The following are common promotion terms.

Advertising	Alliance Marketing
Attention Economics	Brand Awareness
Brand Recognition	Communication Channels
Customer Acquisition Cost	Demand Generation
Fashion Week	In-Store Marketing
Marketing Communications	Marketing Messages
Mass Marketing	Media
Mere Exposure Effect	Nudge Theory
Personal Selling	Product Diffusion
Promotional Objectives	Relationship Marketing
Remarketing	Retargeting
Sales Promotion	Scarcity Marketing
Showrooms	Six Degrees Of Separation
Spacing Effect	Tagline
Target Audience	Word Of Mouth

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