Networking
The process of developing new social connections by meeting people. This generally involves engaging the people around you in both physical and digital locations. This benefits from participation in strategies, programs, projects, initiatives, events and conversations. Individuals who are good at networking are heavily involved in the change and events that are capturing attention at a moment in time.Leadership
Building relationships where people view you as a leader such that they look to you for strategy, plans, decisions, designs, solutions, knowledge and analysis. Leadership provides direction in the face of uncertainty and acts to unify the efforts of multiple individuals towards common goals.Influencing
Influencing is the process of changing people's minds to sell your ideas, strategies, decisions and value. Successfully influencing someone tends to make your relationship stronger. For example, a team manager will typically have strong bonds to team members who help to set direction, build consensus and unify efforts.Sales
Building rapport and trust with customers in order to sell. This is often viewed as a process whereby a relationship progresses from lead to opportunity to customer to loyal customer. Building relationships with customers involves discovering each customer's needs, preferences and motivations to win their confidence.Customer Relationships
The end-to-end process of gaining and sustaining customer satisfaction. This generally involves treating the customer with respect and providing diligent service with each interaction. Customer relationships are often viewed in an abstract sense such that customers have a "relationship" with your brand and products. For example, the usability of your products may be viewed as an element of the customer relationship.Partner Relationships
Managing relationships with partners such as suppliers, research partners and marketing partners. Some firms are tough on partners as a matter of policy and view a difficult relationship as a type of creative tension that may be beneficial. More commonly, firms attempt to maintain positive working relationships with partners while providing continual performance feedback.Public Relations
The process of managing relationships with all stakeholders of a firm including investors, creditors, media representatives, industry influencers, governments and communities. This extends beyond the public relations team to all representatives of a firm who face stakeholders in their job.| Overview: Relationship Building | ||
Type | ||
Definition | The process of developing social connections. | |
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