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3 Examples of a Revenue Structure

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A revenue structure is a model of the revenue of an industry, organization, business model or business unit. It is used to plan strategy and communicate the revenue streams of a business or investment. A revenue structure includes major categories of revenue visualized to represent their relative sizes. The following are illustrative examples.

Technology Firm

A diversified technology company offers business and consumer services including a cloud computing platform. They also sell advertising, software, education services and a variety of products such as mobile devices. Their revenue model includes a categorization of revenue they consider recurring.

Restaurant

A restaurant has worked to diversify their revenue by offering catering, events, wedding receptions and cooking classes. They have also launched a line of food products based on popular menu items that are sold by local supermarkets.

Entertainment

A large entertainment and media company primarily produces film, television and theme parks. They generate additional revenue from consumer products, licensing of trademarks, publishing, games and media production services such as animation services.
Overview: Revenue Structure
Type
Definition
A model of revenue based on revenue categories and their proportional contribution to total revenue.
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