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What is Sales Promotion?

 , updated on April 01, 2017
Sales promotion is the process of offering incentives to customers such as sale prices, volume discounts, contests and free trials. Incentives are typically offered for a limited time and are often accompanied with a comprehensive marketing campaign that may include coordinated advertising, promotion, merchandising and sales initiatives.

Example

A streaming music service offers a 90 day free trial for a limited time. The offer is accompanied with digital advertising and promotion in social media.
Overview: Sales Promotion
TypePricing
Promotion
DefinitionThe process of offering incentives to customers such as sale prices.
Related ConceptsPricing Strategy
Promotion
Visual Merchandising
Sales
Penetration Pricing

Pricing

This is the complete list of articles we have written about pricing.
Algorithmic Pricing
Bargaining Power
Benchmark Price
Commoditization
Cost-plus Pricing
Customary Pricing
Decoy Effect
Everyday Low Price
Marginal Utility
Willingness To Pay
Dynamic Pricing
High-Low Pricing
Market Value
Flat Pricing
Loss Leader
Predatory Pricing
Price Discrimination
Snob Effect
Market Price
Price Competition
Price Leadership
Premium Pricing
Price Economics
Price War
Revenue Management
Veblen Goods
Price Floor
Price Promotion
Price Sensitivity
Price Skimming
Price Umbrella
Pricing Power
Pricing Strategy
Sticky Prices
Value For Money
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An overview of common pricing strategies.

Price Discrimination

A list of price discrimination strategies.

Price War

An overview of price wars.

Price Economics

A list of price economics principles and theories.

Premium Pricing

A definition of premium pricing with examples.

Penetration Pricing

A definition of penetration pricing with examples.

Variable Pricing

The definition of variable pricing with examples.

Channel Pricing

A definition of channel pricing with examples.

Supply And Demand

An overview of supply and demand with examples.

Value Pricing

The definition of value pricing with examples.

Promotion Strategy

A list of promotion techniques.

Product Diffusion

A definition of product diffusion with examples.

Promotion

A list of marketing promotion terms.

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An overview of six degrees of separation.

Attention Economics

The study of human attention as a scarce resource.

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An overview of product showrooms as a marketing strategy.

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Communication Channels

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