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7 Examples of Service Variety

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Service variety is a business model based on offering a large number of services at a single location. This is convenient for customers and may have other benefits such as reducing cost or risk. The following are illustrative examples of service variety.


A firm that offers consulting across a large number of professions including leaders, experts, generalists, managers and specialists in a variety of domains.


A luxury hotel that offers a variety of services including transfers, valet parking, concierge, currency exchange, room service, business center, spa, pool, library, entertainment facilities, shopping, nightlife and dining.

Business Services

A hospitality management service that can provide every service required to operate a hotel from food services to landscaping.


A streaming video service with a broad selection of movies, documentaries, tv shows, cartoons, music and other media.


A big hospital with facilities and expertise to diagnose and treat a large number of diseases and conditions. Many patients will feel safer going to a medical facility that can handle anything.


A business software platform that handles common business automation and productivity tools in areas such as marketing, sales, accounting, human resources, asset management, business intelligence, ecommerce, procurement and operations.


Governments that offer a broad number of services from a single location as a means of reducing administrative burden. For example, the ability to renew your drivers license, health card and business license at the same place.
Overview: Service Variety
A business model based on offering a large number of services from a single source.
Related Concepts
Next: Business Models
More about service marketing:
Bliss Point
Brand Awareness
Branding Guide
Churn Rate
Customer Defection
Customer Expectations
Customer Experience
Customer Incentives
Customer Loyalty
Customer Marketing
Customer Needs
Customer Perceptions
Customer Satisfaction
Customer Service
Experience Quality
Nudge Theory
Product Development
Product Launch
Recovery Paradox
Revenue Management
Service Business
Service Design
Service Development
Service Differentiation
Service Experience
Service Features
Service Marketing
Service Markets
Service Metrics
Service Model
Service Planning
Service Positioning
Service Quality
Service Risk
Service Strategy
Service Value
Service Variety
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