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Sharewashing is the use of sharing economy terminology to market a regular commercial service. For example, a firm may imply that services are peer-to-peer when they are really transacted through a centralized service controlled by a single firm. Such a firm may have a regular ecommerce business model but use sharewashing as a marketing tool or to imply they are not subject to a particular set of laws and regulations.
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Type | Marketing EthicsCompliance | Definition (1) | The use of sharing economy terminology to market a regular commercial service. | Definition (2) | A business that claims to be based on person-to-person, also known as peer-to-peer, transactions that has a regular business model with transactions and policies centrally controlled by a single firm. | Related Concepts | GreenwashingPufferySharing EconomyCompliance |
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