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What is Sharewashing?

 , updated on July 04, 2023
Sharewashing is the use of sharing economy terminology to market a regular commercial service. For example, a firm may imply that services are peer-to-peer when they are really transacted through a centralized service controlled by a single firm. Such a firm may have a regular ecommerce business model but use sharewashing as a marketing tool or to imply they are not subject to a particular set of laws and regulations.
Overview: Sharewashing
Type
Marketing Ethics
Compliance
Definition (1)
The use of sharing economy terminology to market a regular commercial service.
Definition (2)
A business that claims to be based on person-to-person, also known as peer-to-peer, transactions that has a regular business model with transactions and policies centrally controlled by a single firm.
Related Concepts
Greenwashing
Puffery
Sharing Economy
Compliance

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