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17 Examples of Smart Objectives

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Smart objectives are goals that are designed to be specific, measurable, achievable, relevant and time-bound. These can include end-goals such as revenue or meaningful steps towards end-goals such as launching a new product. The following are illustrative examples of smart objectives.


The goal identifies a specific action you will take and/or outcome you will achieve.


The goal includes a measurement that can be used to confirm it was achieved. This can be a true or false measurement.


The goal is realistic and within your powers to achieve.


The goal is relevant to your role and the goals of your organization and team.


The goal includes a deadline.


Close sales representing $22,000 in monthly recurring revenue in the quarter.

Customer Service

Improve product knowledge to quickly find solutions to customer problems.
Timeframe: Q2
Measurement: customer satisfaction of 82% or higher


Increase productivity to deliver 14,000+ lines of code each month.


Develop test cases that capture all potential production failures.
Measurement: zero unknown defects discovered in production


Improve communication skills by giving more presentations.
Measurement: complete at least 4 presentations in Q1 & Q2, feedback from participants


Fix production incidents more quickly by improving the escalation and troubleshooting process. Measurement: Mean time to repair of 5 minutes or less in Q4


Increase conversation rate to 2.3% for credit products.


Increase the value of the brand with successful promotional campaigns.
Measurement: brand recognition of 77% by the end of Q2.


Increase win-rate to 55% or higher.


Deliver the ___ project to budget and schedule. Target: Budget and schedule variance of +/- 5%.

Customer Experience

Improve the business class meal service on the Berlin to New York flight.
Measurement: customer satisfaction with meal service of 67% in the December survey

Professional Development

Gain experience providing technical support and product knowledge to support sales meetings with prospective clients. Target: Assignment to 4-5 opportunities in a sales engineer capacity. Measurement: Feedback from sales.


Increase average customer lifetime value to $1600 by the end of Q4 with new customer loyalty and upselling initiatives.


Support junior team members to improve the quality of their work.
Measurement: feedback from junior team members, improvement in the defect rate of sprints by Q4

Executive Leadership

Improve operational efficiency by launching high margin products in the next fiscal year.
Measurement: Operating margins of 10.5% or higher


Achieve a GPA of 3.4 this year.


Exercise 4-5 times a week this winter.
Next: More Examples of SMART Objectives
More about SMART objectives:
Career Goals
Performance Goals
Personal Objectives
Smart Goals
Smart Objectives
Smart Objectives Examples
Student Goals
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