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17 Examples of Smart Objectives

 , updated on August 25, 2023
Smart objectives are goals that are designed to be specific, measurable, achievable, relevant and time-bound. These can include end-goals such as revenue or meaningful steps towards end-goals such as launching a new product. The following are illustrative examples of smart objectives.

Specific

The goal identifies a specific action you will take and/or outcome you will achieve.

Measurable

The goal includes a measurement that can be used to confirm it was achieved. This can be a true or false measurement.

Achievable

The goal is realistic and within your powers to achieve.

Relevant

The goal is relevant to your role and the goals of your organization and team.

Time-bound

The goal includes a deadline.

Revenue

Close sales representing $22,000 in monthly recurring revenue in the quarter.

Customer Service

Improve product knowledge to quickly find solutions to customer problems.
Timeframe: Q2
Measurement: customer satisfaction of 82% or higher

Coding

Increase productivity to deliver 14,000+ lines of code each month.

Testing

Develop test cases that capture all potential production failures.
Measurement: zero unknown defects discovered in production

Communication

Improve communication skills by giving more presentations.
Measurement: complete at least 4 presentations in Q1 & Q2, feedback from participants

Operations

Fix production incidents more quickly by improving the escalation and troubleshooting process. Measurement: Mean time to repair of 5 minutes or less in Q4

Marketing

Increase conversation rate to 2.3% for credit products.

Branding

Increase the value of the brand with successful promotional campaigns.
Measurement: brand recognition of 77% by the end of Q2.

Sales

Increase win-rate to 55% or higher.

Projects

Deliver the ___ project to budget and schedule. Target: Budget and schedule variance of +/- 5%.

Customer Experience

Improve the business class meal service on the Berlin to New York flight.
Measurement: customer satisfaction with meal service of 67% in the December survey

Professional Development

Gain experience providing technical support and product knowledge to support sales meetings with prospective clients. Target: Assignment to 4-5 opportunities in a sales engineer capacity. Measurement: Feedback from sales.

Management

Increase average customer lifetime value to $1600 by the end of Q4 with new customer loyalty and upselling initiatives.

Leadership

Support junior team members to improve the quality of their work.
Measurement: feedback from junior team members, improvement in the defect rate of sprints by Q4

Executive Leadership

Improve operational efficiency by launching high margin products in the next fiscal year.
Measurement: Operating margins of 10.5% or higher

Student

Achieve a GPA of 3.4 this year.

Personal

Exercise 4-5 times a week this winter.
Next: More Examples of SMART Objectives
More about SMART objectives:
Career Goals
End-Goals
Objectives
Performance Goals
Personal Objectives
Smart
Smart Goals
Smart Objectives
Smart Objectives Examples
Student Goals
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