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15 Examples of Strategic Objectives

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Strategic objectives are steps that are deemed necessary for a strategy to be successful. Strategies achieve goals. Objectives are elements of a strategy that can be assigned to teams and individuals. The following are examples of a strategic objective.

Automation

Implementing information technology, equipment, machines and robotics that automate work.

Controls

Internal controls such as structures, practices, processes and procedures that implement elements of strategy.

Integration

Getting data, systems, structures and processes working together.

Applications

Technology tools for employees, customers and partners.

Experiments

Business experiments such as feasibility studies.

Prototypes

Building out elements of a strategy to validate a concept, design or approach.

Research

Collecting information such as market research for a new product.

Resources

Hiring and scheduling the talent you need to achieve a strategy.

Sourcing

Procuring equipment, parts and materials.

Design

Designing products, services, processes, environments and tools.

Product Development

Developing and launching products and services.

Customer Experience

Objectives related to customer experience such as the taste of food.

Sales

Sales objectives such as generating leads, developing opportunities and closing.

Operations

Operations objectives in areas such as quality, efficiency, productivity and cost reduction.

Marketing

Marketing objectives such as brand awareness, customer acquisition cost, customer lifetime value, price optimization and demand generation.
Overview: Strategic Objectives
Type
Definition
Steps that are deemed necessary for a strategy to be successful.
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Economic Moat
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