Strategic objectives are steps that are deemed necessary for a strategy to be successful. Strategies achieve goals. Objectives are elements of a strategy that can be assigned to teams and individuals. The following are examples of a strategic objective.
Implementing information technology, equipment, machines and robotics that automate work.Internal controls such as structures, practices, processes and procedures that implement elements of strategy.Getting data, systems, structures and processes working together.
Technology tools for employees, customers and partners.
ExperimentsBusiness experiments such as feasibility studies.Building out elements of a strategy to validate a concept, design or approach.
ResearchCollecting information such as market research for a new product.
ResourcesHiring and scheduling the talent you need to achieve a strategy.
SourcingProcuring equipment, parts and materials.Designing products, services, processes, environments and tools.Developing and launching products and services.Objectives related to customer experience such as the taste of food.
Sales objectives such as generating leads, developing opportunities and closing.Operations objectives in areas such as quality, efficiency, productivity and cost reduction.
Marketing objectives such as brand awareness, customer acquisition cost, customer lifetime value, price optimization and demand generation.
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