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A shortcut is a lightweight solution to a problem. The term implies a low quality solution that skips due diligence in the name of expediency.A tactic is a quickly drawn plan that takes advantage of changes in a competitive environment as they arise. It is common to use the term tactic as if it were analogous to a shortcut. This occurs because tactics are often compared to strategies, a much longer term type of plan. As compared to a strategy, tactics are quickly designed and executed. However, they need not be shortcuts.
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| Type | Business Strategy | | Shortcut Definition | A lightweight solution that may skip steps. | | Tactics Definition | A plan to take advantage of opportunities as they arise. | | Shortcut Example | Skipping architecture and design steps when creating new software. | | Tactics Example | An automotive company quickly changes its slogan and advertising to emphasize its safety record after a competitor experiences a series of safety related issues. | | Related Concepts | Strategy vs TacticsTactics |
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