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A target audience is a target for communications, media, entertainment, information or advertising. A target market is a target customer for products and services.The DifferenceA target audience pertains to media, information, entertainment and messages such as advertisements. It may be focused on the content of a message such as a story that will appeal to a particular demographic.A target market is an identified group of customers for a product or service. This may be used to define the strategy and design of products, services and brands.The SimilaritiesMarketing teams may use different but overlapping target markets and target audiences. The target market defines product development, distribution, pricing and branding. The target audience defines promotion and advertising.
ExampleAn insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates. The company breaks this target market into four target audiences with different advertising for new drivers, families, corporate customers and drivers over 55.|
| Target Audience | Target Market | Definition | A target for communications, media, entertainment, information or advertising. | A target customer for products and services. |
Communication
This is the complete list of articles we have written about communication.
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A list of communication techniques.
A few common types of analogy.
Understatement as a storytelling and communication technique.
The common types of tagline.
A definition of action plan with examples.
The basic elements of constructive criticism.
Common types of target audience.
A definition of communication objectives with examples.
The common types of media.
A definition of public relations with examples.
A list of promotion techniques.
A definition of product diffusion with examples.
A list of marketing promotion terms.
An overview of the mere exposure effect.
An overview of six degrees of separation.
The study of human attention as a scarce resource.
An overview of product showrooms as a marketing strategy.
A definition of demand generation with examples.
A definition of communication channel with examples.
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