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104 Examples of Target Customers

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Target customers, better known as a target market, is a group of customers that a firm plans to reach with marketing efforts. Target customers may be identified for a business, brand, product, location, sales or marketing strategy. The following are common types of target customers.

Demographics

Categorizing customers based on obvious and easily obtained factors such as age and location. For example, a brand of shoes for women aged 18-25.
Generations
Geographical location
Professionals
Single
Married
Families and households
Students
Academics
Retirees
Blue-collar
White-collar
Wealthy individuals
Veterans
Urban
Suburban
Rural
Local customers
Tourists
International customers
Language
Home ownership
Disability status
Gender
Ethnicity
Nationality
Cultures
Subcultures
Religion
Engaged couples
Relationship status
Parents
Newlyweds
Empty nesters
College graduates
Pet owners
Business owners

Psychographics

How customers think and behave. For example, a car for customers who are concerned about safety above all else.
Attitudes
Opinions
Political affiliation
Hobbies
Lifestyle
Goals
Values
Beliefs
Personality
Habits
Resists change
Embraces change
Prioritizes family
Traditional
Fear of missing out
Risk avoiding
Risk taking
Openness to experience
Spending habits
Seeks comfort
Seeks convenience
Seeks adventure
Environmentalists
Activism
Minimalists
Culture seekers
Art lovers
Materialists
Collectors
Status seekers
Experience seekers
Concern for social issues
Physical fitness
Outdoor enthusiasts
Animal lovers
Leaders
Foodies
Music lovers
Avid readers
Gamers
Technology enthusiasts
Early adopters
Late adopters
Trend setters
Low technology enthusiasts
Nostalgia seekers
Optimistic
Pessimistic
Pragmatic
Social
People person
Individualistic
Entrepreneurial
Health-conscious
Leisure seekers
Escapism and digital experiences
Fashion enthusiasts
Sense of style

Firmographic

Targeting business customers based on the characteristics of the business.
Industry
Company size
Revenue
Employee count
Service needs
Budget
Number of locations
Geographical location
Business model
Customer base

Specific Customers

A list of specific customers. For example, a business to business sales team may identify a list of 1400 businesses as their pool of possible customers for a software product.

Local Marketing

Identifying customers in a particular community. For example, a coffee shop that opens a new location in a small town to target local residents.

Customer Needs

Customers with a specific set of needs such as a line of unusually warm socks for people who spend time outdoors in winter.

Customer Preferences

Customer preferences such as a line of underarm deodorant for customers who don't want chemicals in their personal care products.

Lifestyle

Customers with a particular way of life. For example, an unlimited travel insurance policy that covers trips to most countries for a year that targets active travelers.

Culture

A culture, subculture or super culture. For example, a brand of tea that targets fans of British culture with patriotic and classic British designs.

Willingness To Pay

Targeting customers by their price sensitivities such as a premium milk product packaged in a glass bottle for customers who tend to buy the most luxurious food item they can find in each product category.

Interests

Products or promotions designed to appeal to a set of interests. For example, a bank that offers a selection of 18 credit card designs with artwork featuring popular animals that target animal lovers.

Values

Values such as a cosmetics brand that targets people who want to minimize their impact on the environment.

Behavior

Consumer behavior such as a luxury brand that targets status seeking individuals.
Overview: Target Customers
Type
Definition
A group of customers that a firm plans to reach with marketing efforts.
Better Known As
Target Market
Related Concepts
Next: Customer Needs
More about target markets:
Conspicuous Conservation
Conspicuous Consumption
Demographics
Firmographic
Geographic Segmentation
Local Marketing
Market Sizing
Mass Marketing
Micromarketing
Niche Market
Persona
Price Sensitivity
Psychographics
Target Market
Total Addressable Market
Tribes
Vertical Market
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Target Market

A list of common types of target market.

Audience Examples

Examples of audiences including intended audience, target audience and unintended audience.

Target Audience Examples

An overview of target audience with examples.

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An overview of marketing planning with examples.

Promotion Strategy

A list of promotion techniques.

Media Strategy

Media strategy examples that can be used as a simple template.

Marketing Words

A vocabulary for marketing offers, branding and product descriptions.

Brand Strategy Examples

A list of brand strategy examples.

Marketing Management Examples

An overview of marketing management with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Brand Development

An overview of brand development with examples.
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